WASHINGTON, DC, November 21, 2019—Brand USA, the destination marketing organization for the United States, announces the global streaming launch of “America’s Musical Journey,” presented in partnership with Expedia Group and Air Canada, on Brand USA’s travel entertainment network, GoUSA TV. The film, which first premiered in IMAX® and giant screen theaters in 2018, stars Grammy Award®-nominated singer and songwriter Aloe Blacc. Throughout the film, Blacc takes audiences on a cross-country adventure exploring the musical heritage of the United States and the cultural cities where American music was born. To celebrate the streaming launch, Brand USA hosted the premiere event in New Delhi on Nov. 19 and will host another in Mumbai on Nov. 21.
Also coming to GoUSA TV on Nov. 21 is “America’s Treasures: Musical Cities.” The new, four-episode series was created and produced by award-winning filmmakers MacGillivray Freeman Films, who also produced the documentary. The series is an extension of “America’s Musical Journey” and delves deeper into iconic music cities such as Memphis, Tennessee; New Orleans, Louisiana; Miami, Florida; and Chicago, Illinois.
▪ Memphis: Known as the home of blues and the birthplace of rock ‘n’ roll, viewers will discover awe-inspiring local street dancers and resident Barney Stoll who has been sky diving and jumping out of airplanes dressed as Elvis alongside the skydiving Elvis team.
▪ New Orleans: Viewers will uncover the tales behind the city that created jazz. From a vibrant live-music scene to the spicy, melting pot of French, African, and American culture and history, “The Big Easy” will dazzle taste buds and ear drums.
▪ Miami: In a city deeply tied to Latin-Caribbean heritage, Miami’s culture unfolds across traditional Latin Afro Cuban musical influences, such as salsa and merengue, to the modern electronic sounds of today. Emily Estefan, daughter of music icon, Gloria Estefan, is also featured.
▪ Chicago: A bustling metropolis with cultural pioneers such as jazz pianist Ramsey Lewis and dancers Eddie “Pause Eddie” Martin Jr., and Donetta Jackson. Eddie introduces viewers to a unique dance form called “Chicago Footwork” which combines African tribal influences, breakdancing, and tap.
“GoUSA TV offers us the ability to stream inspirational, USA-specific content to people around the world,” said Christopher L. Thompson, president and CEO of Brand USA. “America’s Musical Journey” and “America’s Treasures: Musical Cities” provide a lens into how our music is engrained in the fabric of cities and towns across the country and will motivate viewers to come and experience these destinations for themselves.”
GoUSA TV is available for streaming on Roku, Amazon Fire, and Apple TV, or via the iOS store and Google Play on smartphone devices.