Mercedes-Benz strengthens its AMG portfolio, launches the first-ever ‘AMG 53 series’ in India

Pune: India’s largest luxury carmaker Mercedes-Benz today further strengthened its AMG portfolio with the introduction of an all-new stylish performance SUV Coupé – the AMG GLE 53 4MATIC+ Coupé. The launch of the AMG GLE 53 4MATIC+ is a significant and strategic decision for Mercedes-Benz as it introduces for the first time in India, the much awaited ‘AMG 53 series’. The new AMG GLE 53 4MATIC+ Coupé that offers more power and performance dynamics also replaces the AMG 43 Coupé in India, and further builds on to the strength of the popular GLE SUV portfolio.

The vehicle combines sporty elegance and powerful performance with good off-road capabilities, innovative and intuitive technologies and intelligent driving assistance systems. The performance Coupé combines the advantages of a Mercedes SUV, through luxurious appointments, ample space for passengers and luggage, and is laden with technology and extensive safety features apart from its performance aspects.
Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India launched the AMG GLE 53 Coupé in India at Mercedes-Benz India’s exclusive AMG Performance Centre in Mumbai following the new normal and through a physidigital event. The AMG GLE 53 Coupé will be available across all Mercedes-Benz dealerships in India from today.

Launching the latest AMG in India, Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India commented, “The launch of the AMG GLE 53 4MATIC+ Coupé is a strategic decision aimed at strengthening our AMG portfolio by introducing the much awaited ‘AMG 53 series’ in India. The AMG portfolio is one of the fastest growing segments for us and the addition of the ’53 series’ will further popularize the segment. The AMG GLE 53 4MATIC+ Coupé offers more power and enhanced driving experience for the customers and it is the successor of the outgoing AMG GLE 43 in India. This new performance SUV Coupé will also diversify our successful GLE portfolio by catering to those AMG customers aspiring for a practical and stylish performance SUV Coupé from the all-new GLE range.”

“The new GLE 53 4MATIC+ Coupé is a very special vehicle, which combines style and elegance with the sporty characteristics of an AMG. An expression of performance luxury, we are confident it will deliver an engaging driving experience synonymous with an AMG. With its hallmark AMG features combined with the latest generation telematics supported by ‘Mercedes me’, the bold new addition to our GLE SUV portfolio will further cement our leadership position in the luxury performance car segment.” elaborated Mr. Iyer.

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