Chennai , March, 2017 – Cat phones today announced the launch of the flagship Cat S60 in India; the world’s first smartphone with an integrated thermal camera. The Cat S60 is also the most waterproof smartphone available able to go to depths of up to 5 meters for 1 hour. Available from March 17, 2017 through both offline and online channels, at a price of INR 64,999/-, the device will be available across high end multi-brand outlets in the country and on Amazon India.
On the announcement, Linda Summers, Chief Marketing Officer, Bullitt Group, global mobile device licensee for Caterpillar Inc. said, “Following our evaluation of the Indian market over the last year, we have spotted an immense opportunity for our devices in the rugged smartphone category. Recognizing India’s potential as a sophisticated and fast growing market, we are looking to launch in the country with a highly-targeted offering for both consumers and the B2B sector. Globally we have reached a landmark figure of over 1 million units of Cat phone sales, and are very positive about reaching out to the Indian market.”
Speaking on the partnership, Amlan Bhattacharjya – Founder & CEO, Brandeyes, the official distribution partner for Bullitt Group in India said, “We are excited about our exclusive distribution partnership with Bullitt Group in India. We have been exploring the opportunities available in the Indian market, and have developed our marketing and distribution strategy to identify and reach out to our key target audiences in the country.”
Beyond Military Specification
The Cat S60 is an extremely tough and robust, world class rugged smartphone. It exceeds military specs and is built to withstand drops from 1.8m, reinforced with a strengthened die cast frame. The device is IP68 certified which makes it dustproof, shockproof, waterproof and MIL-SPEC 810G certified , making it the perfect companion to those living even the most rugged of lifestyles.
The Power of Thermal in your hand
The Cat S60 includes an embedded thermal camera from FLIR, the global leader in thermal imaging technology, allowing Cat phone users to be the first in the world to use their smartphones for a multitude of use cases, including: detecting heat loss around windows and
doors; spotting moisture and missing insulation; identifying over-heating electrical appliances and circuitry; and seeing in complete darkness. The thermal camera visualizes heat that is invisible to the naked eye, highlighting temperature contrasts. It can pick up heat and measure surface temperature from a distance of up to 50 feet and see through obscurants such as smoke.
Most waterproof phone
The Cat S60 is also waterproof to depths of two meters, which can be extended to five meters using a unique Lockdown Switch. This enables the smartphone to be used as an underwater camera, pushing the boundaries of mobile technology, and how and where it is used. Its versatile, super-bright display can be viewed in bright sunlight, and the touchscreen can be controlled with wet fingers or while wearing gloves
The Cat S60 has a dedicated SOS button, which sends out location coordinates message to preprogramed contacts in case of an emergency. The Android ™Marshmallow device has a programmable key which can be customised for short press and long press for quick launch of any application. Curated applications like Zello makes the phone function as a Walkie Talky.
CAT S60 Key Features:
- Strengthened Die Cast Frame
- Drop proof to 1.8m, MIL Spec 810G
- Super bright display (540 nits), Gorilla Glass 4
- 7” HD capacitive multi touch with auto wet finger & glove support
- Optimized battery performance (3800 mAh)
- High quality audio experience (>105dB)
- Underwater 13MP main camera with dual flash, 5MP front facing camera
- Dual SIM 4G LTE
- Snapdragon 617 octa-core processor
- 32GB ROM, 3GB RAM
- Android™ Marshmallow
- Dedicated FLIR thermal camera app with MSX technology; still image, panorama and video capture; changeable heat palettes; temperature spot meter; and min, max and average temperature data
About Cat devices and accessories:
The Cat brand stands for trust, durability, reliability and quality. The Cat DNA is found in every Cat mobile phone and accessory offered by Bullitt Mobile Ltd. and provides boundless experience with robust mobility. A new product was created for wireless communication that meets the great variety of needs of a demanding life.
To find out more about what Cat phones and accessories are made of visit www.catphones.com.
About Bullitt Group
Bullitt Group enables the world’s leading brands to enter into rapid growth consumer technology categories creating broader appeal and new, long term income streams in the process. Since its formation six years ago Bullitt Group has designed, manufactured and distributed millions of mobile phones, audio products, other connected devices and related peripherals to more than sixty countries across the globe.
Bullitt’s Group’s Head Office is Reading, England with additional office locations in Taipei (Taiwan), Shenzhen (China), New York (USA)