NEW YORKLavazza is returning to the US Open Tennis Championships for the fifth consecutive year as the tournament’s official coffee.
From August 26th through September 8th, both athletes and spectators can enjoy a delicious cup of Lavazza coffee at the USTA Billie Jean King National Tennis Center during the tournament.
For those who do not have a spot at the tournament, Lavazza is giving New Yorkers an opportunity to win tickets to attend the US Open. From August 26th through 30th, Lavazza coffee samples will be offered within the proximity of various stops on the Metropolitan Transportation Authority’s (MTA) 7-subway line along with a chance to win tickets to the tournament.
Lavazza will be stationed at the following stops between 8AM – 12PM and 2PM – 6PM:
- 5 Ave Train Station – Monday, August 26th
- Grand Central Station – Tuesday, August 27th
- Hudson Yards Station – Wednesday, August 28th
- QueensboroPlaza – Thursday, August 29th
- Jackson Heights Roosevelt Avenue Station – Friday, August 30th
Lavazza’s partnership with the US Open began in 2015, as a continuation of Lavazza’s longstanding passion for tennis, beginning with a partnership with Wimbledon, the iconic English tennis tournament, in 2011.
The sport and athletes exemplify Lavazza’s company heritage, values and products, making these partnerships invaluable to the Lavazza brand. Today, Lavazza represents the only food & beverage brand in the world to partner with all four Grand Slam tournaments globally, including Australian Open (AUS), Wimbledon (UK), Roland-Garros (FR) and the US Open (US).
For further details, please contact Hill+Knowlton Strategies: