Chennai, February 2018– Kia today unveiled the striking new SP Concept, which made its public world premiere at AutoExpo 2018, alongside a showcase of16 global models.
The SP Concept provides a glimpse of what’s in store for motoring enthusiasts once Kia kicks off retail sales in India,in the second half of 2019. Inspired by Indian heritage and driven by advanced technology, the SP Concept is proof of the company’s plans to introduce cars thatcater to the changing paradigm of the Indian market in the near future.
The futuristic SUV, with its bold style and Kia’s unique design DNA,is geared to satisfy young Indian consumers who seekthe perfect combination of sophisticated beauty, breakthrough technology and high functionality. The combination of its wide and stable stance, sporty and long hood profile and futuristic details will no doubt setnew standards for compact SUVs in India.
The SP Concept’s robust front mask combines a bold formative design with Kia’s unique and hallmark ‘Tiger nose’ grille and many more futuristic details. Be it, the lamp design that meets slim graphics and functionality through a top and bottom headlamp connected to a wide front grille, the Daytime Running lamp in high-tech graphics and positioning lamps leading to the inside of the ‘Tiger Nose’ grille, helps produce differentiated images during the day / night.
The sleek interior design of the SP Concept marries an advanced sensual style and dynamic sensibility at its core with a differentiatedlayout that enhances convenience. Eye-catching,high-tech elementsand modern and trendy cabin design make the interior of the SP Concept an oasis for young trend-setters.
Peter Schreyer, Chief Design Officer ofKia Motors Corporation, commented, “Over the last few years, SUVs have becomethe vehicle-of-choice among Indian buyers. Combining the comfort and space of a sedan with theability to tackleall kinds of terrain, we intend to storm the market with an SUV thatwill set new parameters in motoring. It’s still a concept – so it’s a little bit exaggerated – but the actual production car will be very close to what you see here at AutoExpo 2018.”
KookhyunShim,Managing Director& CEO, Kia Motors India (KMI), said, “Kia Motors is delighted to enter India, which is all set to catapult into the world’s fifth largest economy this year*. We at KMI are thrilled to start operations at such a favorable time, and additional forecasts predictthat India will be amongst the world’s largest car markets in a few years. We are here in India to be part of thatsuccess story, which has been put into motion by progressive government policies and decision making. And we are here to win trust and hearts of the people, while providing the country with stylish and differentiated motoring options.
Kia’s long-term objective being to replicate the success wehave come to be associated with the world over and, as we say at Kia, ensure that, ‘The Power to Surprise’ is reflected in everything that we do in India.”
Kia’s line up being showcased and displayed at the AutoExpo 2018 includes:
A new standard for city cars, designed for first car buyers. A city car with added convenience for a joyful ride plus safety airbags as standard and unbelievable fuel economy
A passenger car designed for sporty looks, practicality and economy. Highly welcomed in the global market based on its global recognition including the bronze medal in transportation at the U.S. IDEA Design Awards, one of the world’s top 3 design awards.
Created for drivers who live every moment, push every boundary and relish every adventure, the All-New KiaStonic brings fresh excitement and a free spirit to the urban Crossover experience
Add a dose of extraordinary to your life
Perhaps you never thought innovation, technical excellence and exceptional style could all come together in an affordable passenger car. But finally, they do. Let the new Cerato take you places you’ve only imagined.
What happens when an award-winning European design team combines a sporty coupé silhouette with clever 5-door functionality? The Kia cee’d. Designed inside and out with an array of attract new features to leave you wanting just one thing: get in and drive.
The Soul ‘EV’ is Kia’s first fully-electric vehicle. Based on the All-New Soul but with several eye-catching technological improvements, both inside and out.
Meet the Cadenza, designed to command attention and surpass expectations. Inspired by the modern simplicity of a single line, Cadenza’s dished front grille delivers a classical elegance
A Gran Tourismo (GT) in spirit, the All-New Kia Stinger is built for the thrill of driving and a love for exclusivity. Head-turning design, matched with performance that will give you goosebumps.
No matter where you’re driving and what’s unfolding outside your window, Kia Mohave will make you feel at ease as there’s power at your fingertips whenever you need it.
Perfect for those who always expect a little more;the extra-spacious 7-seater Kia Sorentocombines striking design, cutting-edge technology and absolute commitment to quality
Kia Sportage is a passenger car-type SUV capable of meeting the needs of the workday commute and weekend outing thanks to its unique style and performance.
The Grand Carnival takes you to a place where superior design and truly smart features combine with a deep understanding of your practical driving needs.
Niro Plug In Hybrid
The 2018 Niro Plug-In Hybrid Electric Vehicle (PHEV) is the next step in the electric evolution. Hit the open road with a hybrid system capable of going fully electric (EV mode) with the push of a button for trips around town.
Elegant, refined and ergonomically designed, the Kia Optima family car is guaranteed to part the crowds. With its strong exterior and spacious interior, this large car provides exceptional driver and passenger comfort.
* The Centre for Economics and Business Research, a London-based consultancy, said in its annual rankings in December 2017.
About KIA Motors India (KMI)
In April 2017, Kia Motors signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility in Anantapur District. Construction of Kia Motors’ first manufacturing facility in India is underway. The manufacturing facility is expected to begin production in the second half of 2019 and produce approximately 300,000 units per year.
For more information about Kia Motors India, please visit our website www.kia.com
About Kia Motors Corporation (KMC)
Kia Motors Corporation – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees worldwide and annual revenues of over US$45 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan – “The Power to Surprise” – represents the company’s global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
For more information about Kia Motors and our products, please visit our Global Media Center at www.kianewscenter.com