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India’s most-trusted ice cream brand, Vadilal now in Tamil Nadu

Vadilal as a brand with a legacy of over a hundred years, Vadilal is today one of India’s largest ice cream manufacture & marketers. We are front runner of the ice cream industry with an annual sales turnover of Rs.750 crores.
Our vision to become a most preferred ice cream brand across the globe that is loved by everyone for it’s supreme quality and taste & mission to transform the food industry by providing innovative world class products while maintaining the standards of the highest quality and to become a INR 1000 crore company by 2020.
To achieve this aim, we have world class production plants situated in Pundhra (Gujarat) & Bareilly (UP) are equipped to manufacturer close to 5.25 lakh litres of ice cream each day which include 8 lakh cups, 10 lakh candies & 6 lakh cones. Each ice cream made in these factories goes through 15 strict quality checks before dispatch and adheres to the strictest quality standards.
Today Vadilal has the widest range of ice creams in the country with over 50 flavours available in more than 250 packs and formats. The range includes cups, cones, candies,juices, family pack and much more. Some of the Company’s most popular sub brands include Gourmet Super Premium Ice Cream, Badabite, Flingo, Occasionzz, Ice Trooper ,Frootful.
Today we are a force to recon with, with over 850 distributors, 60 CNF’s, 10 Super stockiest, 150000 dealers and largest cold chain network that helps us reach every nook and corner of the country from rural areas to metro cities. Company has also ventured into the ice cream parlour business i.e Vadilal Scoop Shop & Vadilal Express. The 350 plus scoop shops focus on serving a variety of ice cream scoops and 65 Express parlours also aid in serving more costumers.
Through our innovative products, novelties, aggressive marketing plans and PAN India distribution network, we have been able to captured 16% of market share in organised ice cream market and holds 2nd positionin organised ice cream market.
Vadilal has always been known for its trade friendly policies and being a pioneer in innovation. As we enter Tamilnadu, we promise to bring the same spirit of companionship and newness in everything we do.
Vadilal marked its presence at the Indian Ice Cream Expo in Chennai on 8th and 9th October to make its soft launch and started journey in the Tamil Nadu market. Addressing the media at the event, Mr. Vishal Surti, President – Sales and Marketing said, “With our foray into Tamil Nadu, wewill be competing with established players like Arun Ice Creams, Cream Bell, Kwality Walls and Jamaai ice creams and so & so forth.

Mr.Surtisaid, “We aimingto gain 15% market share in the competitive Tamil Nadu market in the coming season with our extensive inputs in the market.To achieve the same, we areupscaling our extensive distribution with massive retail presence& market mapping exercise, we will be putting extensive efforts towards to development of entire distributors &dealers’ chain as well penetrating in market with all kind of products basket to serve the consumers & trade and addressing the class and mass put to gather. We are also strategizing on our branding and creating an aggressive marketing plan. We plan to support our marketing with various activations and initiatives.Vadilal also provides strong marketing support to trade with aggressive marketing campaign on TV as well print media, through promotional materials, merchandising, retail branding and digital promotion.
Adding further, Mr. Surti said, “We believe that a stiff competition is the sign of a healthy market and we welcome it as a challenge and we loved to learn from the Competition with their market action and re-visiting & strategizing the market for betterment of trade & consumer services with quality & innovative products.
Known for its trade-friendly policies and being a pioneer in innovation, we have always been thorough in our aggressive approach to understand customer & trade needs, as a result, our major penetration focus is completely on delivering a range of pure Ice creams to our Trade partners & customers.
Vadilal promises to bring the same spirit of companionship and newness to the Tamil Nadu market as well. Whether it is seasonal product launch or a big campaign, we have been through in our aggressive approach. Right from mining consumer insights to understanding consumers taste preferences to understanding the trade, we have always researched into the details. As a result, we are happy to introduce delicious and mouth-watering Vadilal products which have been specially chosen keeping the Tamilnadu market in mind and prior to launch we have done deep stick detailing and home work. We are confident enough that we as Brand Vadilal will achieve the remarkable presence in coming future.

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