Chennai, October 2018: India’s fitness fashion wear brand Dumbell was launched by Common Wealth Gold Medallist Weightlifter Satish Kumar Sivalingam today. Satish Kumar Sivalingam will play a significant and crucial role as mentor and brand ambassador of Dumbell Fitness wear brand.
Dumbell will be positioned as India’s fitness fashion wear brand to offer high-quality range of products for both men and women at affordable prices. Dumbell was founded in 2017 by Mr. Abishek Rengasamy, Founder and Chairman of A Square Garments, Chennai. Started only with t-shirts, the success of the initial line-up of garments paved way for Dumbell to cover all types of fitness clothing for both men and women. Made out of 100% cotton, these bio-washed tees are available in many different colours and funky designs. The launch of Dumbell also marks the first fashion brand associated with Mr. Satish Kumar Sivalingam, who’s already a fitness icon in the sporting segment by winning many international accolades.
Speaking on the occasion Mr. Satish Kumar Sivalingam, Common Wealth Gold Medallist Indian weightlifter said “ It is a privilege to be part of a homegrown fitness fashion wear brand i can relate to. During my initial stages of career, it was expensive to buy fitness wear for an aspiring player like me. I congratulate Dumbell team and Mr. Abishek to come out with such high-quality product at an affordable price. This will give a boost to many aspiring players to buy fitness wear on par with international standards. My decision to associate with this brand was due to the passion of this team and their vision of providing high-quality clothing and Abishek’s inspiring entrepreneurship journey”.
Mr. Abishek Rengasamy, Founder and Chairman of Dumbell, said “ We pride in ourselves to launch India’s fitness fashion wear brand Dumbell. Our association with Mr. Satish Kumar Sivalingam is about 2 years back. As a homegrown brand, we wanted to associate with young and upcoming sporting talent in India. Satish will be an embodiment of our Dumbell brand. His growth is an inspirational story for many youngsters starting from a humble beginning and achieving international honour, his passion for fitness also made us associated with the brand. India’s active fitness wear segment is worth Rs. 6000 crores per annum and is expected to double-digit growth. After an overwhelming initial response and sensing the market opportunity, we planned our next growth phase by launching 50 stores in the next one year and 200 stores across India in the next 3 years. We are in talks with Venture Capitalist from various countries for expansion. Recently Fincorp Global Holdings based out of Dubai has joined hands with us to open stores across the markets in subcontinent , African and South East Asian countries with the first round of investment of 2 million USD for 70 stores”.
Mr.Murali Vijayakumar, Sr. Vice-President, Dumbell and Fitness Director of Talkwalkars said “ Fitness wear clothing is a niche segment, As a fitness expert and bodybuilder i struggled to find right-fit gym clothes to wear. When Mr. Abishek came out with this idea to make fitness wear clothing. We made sure that the product meets the demand of the fitness fanatics and sportsperson. Dumbell wear will be a unique blend of design and performance based active wear which can cater to all age groups for men and women. We witnessed tremendous reach and demand when started out initially. There are plans to expand overseas in the future. We foresee huge potential in this segment”.
Dumbell products have been designed to meet specific requirements for fitness freaks who look out for fashionable active wear. Dumbell offers range of products such as muscle fit short and long sleeve tees for comfort and flexibility to workout in the gym or can be worn as casual wear, muscle fit collared t-shirts for casual or executive wear, V-neck wear, tank tops for casual and fitness, track pants with high quality prints , shorts and boxer shorts for every day use.