Chennai, September 2020: India’s leading menswear brand, Indian Terrain launched its 12th store in Chennai at Sembakkam. The store was inaugurated by prominent Actor Jiiva along with Mr. Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited. The brand with its authentically Indian roots, is further expanding its retail footprint in the country with the launch of 5 stores in Tamil Nadu – Sembakkam, Thiruvannamalai, Kanchipuram, Ramnad and Dharmapuri.
Indian Terrain also successfully completes 20 years of its operations in India this year. With the launch of the new stores today, Indian Terrain is currently spread across 178 stores in 113 cities across the country.
Commenting on the inauguration, Actor Jiiva commented, “It’s a pleasure to inaugurate the 12th store of Indian Terrain in the brand’s own city of origin – Madras. Indian Terrain is known for its stylish yet superior quality clothing and is quite popular with cine stars in Kollywood. I am an avid fan of the brand’s madras check shirts and versatile khakis. I would like to congratulate the Indian Terrain team on this forte of launching 5 stores in Tamil Nadu on the same day and making the brand accessible to a large number of hyperlocal audiences”.
Speaking on the launch, Mr. Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited said, “Indian Terrain as a brand is known for its passion & resilience. With a vision to succeed in a new business landscape and a deeper commitment to offer best-in-class quality product to customers, we are pleased to announce the launch of 5 stores in Tamil Nadu, our strongest fort. We are happy to have celebrated actor Jiiva inaugurate our store, here in Sembakkam, Chennai. Customers can look forward to an enriching and safe shopping experience at our store. We are positive that this new store holds great potential and will be a preferred style destination.”
Situated at Velachery main road, the new exclusive store in Sembakkam is spread over a retail space of over 1350Sq. Ft. and offers customers the most fashionable apparels and accessories under one roof, making it a shopper’s paradise. The store’s premium design and well-planned space ensures an uncluttered, luxuriant, and cosmopolitan shopping environment. The brand new store houses Indian Terrain’s latest AW’20 collection. The collection features a winter wardrobe and consists of styles in Iconic Khaki, Indigos, Flannels, Stretch Polos, Linens, Sweaters, Jackets and textured Sport Coats and more.
Further, keeping in mind the importance of safety & hygiene in the current situation, all Indian Terrain stores have undertaken precautionary measures to ensure customers have a safe & delightful shopping experience. Prior appointments and digital payments are encouraged. Sanitizers and masks are placed within the store. Customers are encouraged to wear masks and follow social distancing norms. The stores including the trial rooms are regularly sanitized.
Indian Terrain has further introduced multiple consumer centric initiatives for seamless engagement. The brand has launched a “Store to Door” service whereby a curated virtual catalogue is sent to the customer via WhatsApp & product is delivered at the customer’s doorstep. Indian Terrain is also strengthening its delivery models for customers.