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HDFC Life launches new Click 2 Protect 3D Plus

HDFC Standard Life Insurance Company, one of India’s largest private life insurers has announced launch of a new and enhanced version of its flagship and highly popular term product Click 2 Protect 3D Plus.

A pioneer in the Life Insurance space with innovative and customer focused products, HDFC Life has been constantly seeking distributor and customer feedback through its various touch-points.

Customer purchase patterns indicated that more than 2/3rd of Click to Protect 3D customers take policy term till the maximum allowable age. The life expectancy of Indians also continues to increase. This new version of Click 2 Protect 3 D Plus offers a maximum age at maturity up to 85 years. Maximum term has also increased from 40 years to 50 years. Critical Illness (CI) rider value is now enhanced significantly up to Rs.1.5 Crore. For the lifelong option, the premium payment term is now up to 75 years, making the product more affordable to customers. Many customers may not work beyond the age of 55 or 60 years and for them the “Limited Pay” Option is also available.

This enhanced product is now available across all its platforms and channels.

 Srinivasan Parthasarathy, Sr. EVP, Chief Actuary & Appointed Actuary, HDFC Life said, “The highly successful Click 2 Protect 3D Plus now offers a lot more options, thereby providing customers the freedom to choose what is most convenient for them. 3D stands for death, disease and disability. While common term plans provide only death benefit, our product is a game-changer providing a comprehensive cover. It has both waiver of premium and lump sum benefits (through riders) for disability and disease (critical illness), making it stand out.”

Mr. Yashish Dahiya, Co-Founder and CEO Policybazaar Group of Companies said, “HDFC Life has always been at the forefront of bringing consumer-centric products. The new version of Click2Protect – 3D Plus has an excellent customer proposition. Now with the enhanced policy term off 50 years, increased coverage till the age of 85 years, and the wider variants make it a great package for consumers.”

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