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Grundfos supports V-Excel in the launch of low-cost sanitary pads

Chennai, October , 2017: As part of its Corporate Social Responsibility initiatives, Grundfos Pumps India Pvt. Ltd. (Grundfos India), one of the largest manufacturers of energy-efficient pumps has been working with V-Excel Educational Trust, a Chennai-based public charitable trust to create livelihoods for differently-abled individuals. Grundfos supported V-Excel in establishing a sanitary pad making unit where these differently-abled trainees are trained and employed. The objective of this initiative is to produce low-cost sanitary pads, which are commercially viable. V-Excel has trained some of its autistic and intellectually challenged students to operate this unit.

Through these efforts, V-Excel has now launched “Thozhi”, a low-cost sanitary napkin. Thozhi is made using fine and good quality raw materials. The napkins are packed in sealed and sterilized packets. Each packet contains four pads and costs INR 20.

According to a recent survey conducted by AC Nielsen and Plan India revealed that nearly 70 percent of women cannot afford sanitary napkins and over 88 percent of women choose shocking alternatives such as cloth, ashes and husk sand during menstruation, thereby causing severe reproductive health problems. Therefore, Thozhi is an ideal solution to handle this issue.

Speaking about the launch of Thozhi, Mahathi Parashuram, Regional Head – Public Affairs, Communications & relations, Grundfos Asia Pacific Region said, “It is critical for differently abled youth to have access to training and opportunities that provide them with a good means of livelihood. This endeavor of ours with V-Excel to launch Thozhi not only supports this cause but is also a means of promoting menstrual hygiene products for the underprivileged.”
Echoing their sentiments on the launch and the association with Grundfos, Dr. Vasudha Prakash, Founder-Trustee of V-Excel stated, “We are constantly looking for partnerships with corporates that will result in opportunities for employment and independence for our trainees. This initiative with Grundfos is the culmination of a lot of research done in the sanitary napkin market and to address a desperate need in India.”

To mark the launch, the napkins were distributed among the female students of a Government School in Chennai. Going forward V-Excel will start supplying these sanitary pads to some of the local schools for the underprivileged in Chennai.

About Grundfos India:
Grundfos Pumps India Pvt. Ltd. (Grundfos India) a wholly owned subsidiary of Grundfos Holdings was established on March 13, 1998. Grundfos India is responsible for sales of Grundfos products in India, Bangladesh, Bhutan, Maldives and Nepal. Currently, Grundfos India has more than 250 employees and works with 200 distributors and dealers with 14 offices across India. Grundfos India provides energy efficient pumps and smart pumping solutions for various applications – heating and hot water service systems, cooling and air-conditioning systems, industrial applications, pressure boosting and liquid transfer, groundwater supply, domestic water supply, sewage and wastewater, dosing, chlorination systems, disinfection systems and pumps running on renewable energy. For more information, visit:

About V-Excel:
V-Excel Educational Trust was established in 2001 and its primary focus is on providing lifespan services for individuals with special needs. The programs offered by V-Excel Educational Trust make every moment of teaching alive and real for the special child by incorporating an eclectic mix of proven methodologies, different therapies, and assessments, support systems such as counselling and psychotherapy, medical services, remedial programs, advocacy for equal rights, full inclusion in society, independent living, self-determination and employment. Please visit for more information.

For editorial queries, please contact:

Charumathi Sriram
Senior Manager – Public Affairs
V-Excel Educational Trust
E-mail: [email protected]
Tel: +91 98405 71731

Mahathi Parashuram Maria Mishra/Neeraj Radhakrishnan
Head – Public Affairs, Communications & Relations GolinOpinion
Grundfos Asia Pacific Region
E-mail: [email protected] E-mail:[email protected] [email protected]
Tel: (+91) 44 45966896 Mobile: +919873001136 / +919953327052


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