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Dyson expands in India, opens its fourth Dyson Demo Store in Chennai at VR Chennai

October 18, 2019: Dyson today officially opened the doors to its first Dyson Demo Store in the city of Chennai, expanding its presence in India to four demo stores. The retail space has been designed as an interactive space to encourage visitors to pick-up, test and experience Dyson’s technology, which has been engineered for people’s homes and well-being. The new demo store is situated at VR Chennai, located in the neighbourhood of Anna Nagar in the city.

Dyson’s portfolio of key technologies will be on display:

Dyson V11TM cord-free vacuum:

The Dyson V11TM Absolute Pro cord-free vacuum is a result of more than a decade of cord-free vacuum and Dyson digital motor development to intelligently deep clean your home. Thanks to the new Dyson digital motor V11, which spins at up to 125,000rpm, the Dyson V11TM cord-free vacuums provide powerful fade-free suction with 40% more suction power than its predecessor, the Dyson Cyclone V10 TM vacuum[1]. The Dyson V11 TM vacuums bring a new level of intelligence to cleaning, automatically sensing and capturing debris, while reporting vacuum performance on an LCD screen in real time, as well as ‘The Indian Household Hidden Dust Study 2018,’ which shows that cockroaches and dust mites allergens along with dog allergen  are present where we sleep, sit, play and drive.  

Visitors to the Dyson Demo Store in Chennai will be able to experience the machine on three different floor surfaces, with a variety of dust and debris at hand.  Visitors will be able to see the Dyson digital motor up-close, and speak to Dyson experts about which technologies are most suitable for their home. 

Dyson Air Purifiers: 

The new Dyson Pure Hot+Cool™ air purifier is uniquely engineered for year round use – delivering fast and even room heating in winter, powerful cooling in summer; and efficient purification -removing 99.95% of allergens and pollutants as small as 0.1microns[2],  from the air, through all seasons. The machine automatically detects airborne particles and gases and simultaneously reports to the new LCD screen and Dyson Link app in real time, encouraging well-being and maintaining comfort levels in the home.

Visitors can also experience the Dyson Pure CoolTM  Advanced Technology Tower air purifier and Dyson Pure CoolTM Advanced Technology Desk air purifier; that automatically detect and capture microscopic airborne pollutants in your home, reporting live indoor and outdoor air quality to the new Dyson Link App – allowing users to remotely track the inside air quality at all times. 

Dyson experts are on hand to explain the way in which the hardware and software integrate to give the machine intelligence and reveal invisible airborne pollutants. 

Dyson Supersonic™ Hair Dryer

Conventional hair dryers can be bulky and difficult to manoeuvre, can blast air at high temperatures, which can cause extreme heat damage, all with the risk of hair being sucked into and trapped in the filter. Dyson engineers set out to rethink the hair dryer.

Dyson Supersonic™ hair-dryer has been designed for fast drying without the reliance on extra heat, while meeting everyday styling needs. The Dyson V9 digital motor4, which spins at 110,000 times per minute3 is able to deliver 41 litres3 of powerful and controlled airflow every second using the V9 motor and patented Air MultiplierÔ technology6, stripping water from the  hair while improving the smoothing and alignment of hair without relying on excessive heat. Housed within the head of the Dyson Supersonic™ hair dryer is an intelligent heat control system which monitors output airflow 40 times per second3 to ensure effective control of temperature, preventing exposure to excessive heat, and improving overall hair shine and health.

The Dyson Supersonic™ hair dryer is a result of £50 million investment in its development over 6 years including the creation of a state of the art laboratory dedicated to investigating the science of hair. Dyson engineers spent over four year studying hair from root to tip, understanding how it reacts to stresses, how to keep it looking healthy and how to style it.

Dyson Airwrap™ Styler

Unlike most styling tools that rely on extreme heat to style hair, the Dyson Airwrap™ Styler uses jets of air to allow you to achieve voluminous curls, natural waves and smooth blow-dry finishes – at home.

Also using Dyson’s fast, high-pressure digital motor V9, the Dyson Airwrap™ styler harnesses a phenomenon known as the Coanda effect. The effect occurs when a high-speed jet of air flows next to a surface and, due to differences in pressure caused by the surface, the air flow attaches itself to the surface. Taking advantages of this principle, Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat. The result creates a natural look with a sleek finish, helping prevent extreme heat damage.

The Dyson Demo features two styling stations to allow for people to test and experience the Dyson Supersonic hair dryer and Dyson Airwrap styler. Dyson Beauty Advisors will be present to explain how the machine works and offer styling advice. Complimentary in-store styling appointments will be also be provided.

Dyson Lighcycle

Engineered to provide the right light for the right time of day, the Dyson LightcycleTM task light supports your body clock with local daylight tracking that continually adjusts colour temperature and brightness. Designed to reduce eye strain with over 1,000 Lux brightness, the Dyson Lightcycle maintains light quality for 60 years[3], thanks to Heat Pipe technology. User personalisation is a feature that is made possible through the Dyson Link app – designed to support optimal illumination throughout the day.

Pete Duckett, Engineering Manager, Dyson says: “Dyson technology works differently. It is engineered to solve real problems. Hence, it is critical for people to be able to test and experience our technology, so they can understand how it works. The opening of the Dyson Demo Store in Chennai is a testament to our ambitions to expand our footprint in India further and to bring Dyson technology closer to the people. This space allows us to bring engineering to life, to better understand the needs of our owners, and to help people experience our technology in a Dyson environment. You can pick-up the machines, pull them apart, and thoroughly test them on our test tracks with various dust samples.”

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