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Dulux Velvet Touch Autograph Collection

Salem September 2017 AkzoNobel, the leading global Paints and Coatings Company and the makers of Dulux Paints in India,recently launched their latest offering in the super premium paints category – the Dulux Velvet Touch Autograph Collection, a limited period emulsion with a collection of 50 exclusive colours co-curated by their brand ambassador Farhan Akhtar. Developed at Dulux’s Global Aesthetic Center, the Autograph Collection is the only celebrity co-curated emulsion in the paint industry today.
Speaking about the new launch, David Teng, General Manager, Decorative Paints, South Asia Cluster, AkzoNobel India said, “Our research showed that there is a sizeable set of consumers who need assistance with choosing the right colour for their homes.The large variety of colours makes it confusing for consumers to choose that one special colour. Hence, we thought of introducing a select set of 50 exclusive and contemporarycolours in a unique celeb endorsed packwhich we named as “Dulux Velvet Touch Autograph Collection”This collection will surely help consumers in make quick and easy colour choices.”

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