Chennai, April , 2018 – Discovery Kids, the leading kids channel from Discovery Communications India, in collaboration withRohit Shetty Picturez and Reliance Animation, a Reliance Entertainment company, is all set to disrupt kid’s genre with the launch of new animation series ‘Little Singham’. Inspired by ‘Singham’,India’s most successful supercop brand and one of the biggest Bollywood blockbusters of all time, Little Singham, aims to become India’s favorite animation character, targeting children in the age-group of 5-11 years. Little Singham will be launched at a never-before scale with 156 episodes and 5 tele features. The new animation series will be aired in 3 languages- Hindi, Tamil and Telugu. Dabur Red Paste has come on-board as the title sponsor of Little Singham.
Discovery India has tied-up with Indian Council for Child Welfare National Bravery Awards to inspire young children across the country. As a part of this tie-up, Discovery Kids will run a special Little Singham episode based on the real-life stories of ICCW National Bravery Award(ICCW NBA) winners.Two children – Sonu Mali (from Rajasthan) and Shivampet Ruchitha (from Hyderabad), recipient of ICCW NBA awards in2016 and 2015 respectively were personally present on the occasion.
Ace Director, Producer & Mentor of Little Singham, Rohit Shetty, also engaged with select Police officials from Mumbai Police along with their children at the launch press conference of Little Singham.
“Little Singham was conceptualized based on an insight that every child wants to be a super hero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his home town Mirchi Nagar against all evil in this out and out entertaining animation series,” said, Rohit Shetty. “We are delighted to have the august company of select brave police officials from Mumbai Police along with their children as well as ICCW National Bravery Award recipients on the launch of Little Singham. We respect their valor and hope that all the children across the country will get inspired to do more good for the society at large for a better tomorrow.”