Dalda Oils, one of India’s iconic brands, associated with taste and purity, launched its new Sesame variant in Tamil Nadu. The new variant was launched following its latest brand campaign – Naye Zamane ka Naya Dalda to bring the changing scenarios in the Indian Kitchens to the forefront. Dalda is one of the very few brands in the country that caters to a variety of consumer segments ranging from urban markets to homemakers in rural India.
The new Sesame cooking oil variant will be a part of Dalda’s varied cooking oil range available in the Indian market. Dalda’s Sesame cooking oil is the first sesame oil in the market with added vitamins A & D benefits. With naturally present Vitamin E an antioxidant, zero cholesterol and balanced fatty acid profile, Sesame oil is ideal for cooking and consumption.
Commenting on the addition of this new variant to the cooking oils range, Milind Acharya, Head of Marketing, Bunge India said, “We are proud to diversify the Dalda cooking oil range with this new variant. It not only enhances the flavor and taste of food but also adds a distinct sweet aroma to various traditional dishes. With this new variant, we are hoping to attract consumers from the Southern market and strengthen our positioning.”
Dalda’s New Sesame Oil Variant was unveiled and launched at Madhurai by famous film and television Actress Deveyani. She said, “Dalda is a brand I have known since my childhood and has nostalgia. Today Dalda brand has evolved from a Vanaspati brand to a range of edible oils-not just refined cooking oils like Dalda Sunflower oil but also flavor oils such as Dalda Sesame oil. Dalda is in its true sense Naya Zamane ka Naya Dalda”.
Dalda’s Sesame cooking oil will be available across various markets in Tamil Nadu including Chennai, Tiruchirappalli and Madurai. The product comes with a new informative packaging and will be also available in food grade plastic Pouches in varying quantities.
Dalda is one of India’s iconic brands, acquired by Bunge India Private Limited in 2003 from Unilever. It is a heritage of trust handed down over generations. Dalda’s name has been part of millions of households across India for the past 75 years as a result of its premium quality and adherence to high quality standards, while being nutritive and uncompromising on taste and aroma. Dalda uses Bunge’s international technology and expertise to successfully make available Dalda’s range of refined and taste oils in the Indian market.
About Bunge India Private Limited
Bunge India Private Limited, a one of the leading global agribusiness and Food Company. . Bunge India buys, sells, stores and transports oilseeds and grains to serve customers worldwide; processes edible oil products for commercial customers and consumers; and make ingredients used by food companies.