G-Shock, the leading youth-oriented watch brand is offering a treat to the metal music aficionados of the country, by associating with the ‘Bangalore Open Air 2017’ for the third consecutive year. With a number of bands to perform the best of metal music, BOA 2017 is all set to take the excitement to a new high in partnership with G-Shock.
G-Shock watches is popular amongst youth who follow the culture of being extroverts with their dynamic personalities. G-Shock has created the cultural progress over the period of time in the watch culture and the brand has been setting standards in toughness, design and trendiness. The brand is popular among eminent personalities across the globe for its design and performance. In association with BOA 2017, G-Shock has targeted to reach a larger youth base wherein their toughness and true spirited ideology perfectly compliment the BOA’s heavy metal mélange which is tough, rough, and tenacious.
Speaking about the association,Mr. Sachin Sharma, AGM Marketing at Casio India said, “With this association, G-Shock has taken another step in reaching out to metal admirers of the country. The metal music fan base in India is growing rapidly and Bangalore Open Air 2017 is a fantastic platform for us to connect with the energetic metal lovers in India. This association strengthens G-Shock’s personality and identification with the youth culture of the country. Leveraging the synergy between the brand and the audience, G-Shock is all set to promote this event third time in a row.”
Creating its own league in India, ‘G-Shock BOA 2017’ will celebrate the heavy metal music with live performances by the internationally acclaimed bandslike NILE- American technical death metal band, Coroner- a Swiss thrash metal band from Zürich, and Galaxy Crusher- sci-fi death metal band.Bringing life to the heavy metal music scene, G-Shock has shortlisted 2 bands from Bangalore including Kryptos- a Heavy Metal band, Speedtrip- an Indian Rock Music band.
Salman U. Syed, Founder, Bangalore Open Air said “The metal festival for metal fans across the country. The excitement is high every year and number of people attending the event is increasing with each edition. Our partnership with G-Shock strongly portraits the quality and culture of the festival and we are sure that this association has the potential to take the heavy metal music scène to the next level.”
Speaking on their first performance in India, Nileband memberssaid, “G-Shock Bangalore Open Air has received a warm welcome from worldwide heavy metal artists and bands and we are excited to perform here. India is catching up with global metal music scene and performing in front of Indian crowd will be a new high for us.”
Zippo continues its association with Live Music through this partnership. Commenting about Zippo’s association with Bangalore Open Air, Zippo said,“The Zippo encore moment has united live music fans for decades and has become the ultimate fan salute as the symbol to call for more great music. This association is in line with our commitment to partner with the best music festivals around the world. This is also reinforced by the fact that we have sponsored 45 music festivals, with a combined attendance of over 2 million. We’ll be keeping the Zippo Encore spirit alive at this year’s edition of Bangalore Open Air as well and are looking forward to seeing our fans there!”
About Casio India
Casio India Co. Pvt. Ltd. has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co., Ltd, Japan, the parent company of CIC is engaged in manufacturing and marketing of various consumer products throughout the world.
Casio India’s range of products includes sales & marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks, ECR (Electronic Cash Register) and EMI (Electronic Musical Instrument). The company has also established service Centre’s across the country to provide after-sales-service at the doorstep of the customer. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world’s most recognised brands due to its vast product range.