Amway India, country’s largest Direct Selling Company organized a dazzling Fashion Show – ‘Attitude Shining Star’ in Chennai on 9th July 2017. Attitude is Amway’s entry-level premium brand, offering a range of skin care and cosmetic products specially created for the youth. The evening was a myriad display of colors and talent as the Amway direct sellers who are its Brand Ambassadors walked the ramp with style on sequences choreographed by Actor and Choreographer Raja Ranjan.
Building on the brand persona, the fashion show displayed youthfulness and vibrancy through its themes – ‘Funky and Fun’, ‘Beautiful and Bold’ and ‘Wedding and Ethnic Colors of Beauty’.
Ms.KeerthiBodagalawas crowned as Amway Shining Star on the criterion of his/her attire, attitude and talent;Dr.VidyaHariIyer and Niranjan Kumar Vaishnavwere the runners up and were crowned as “Ms. Beautiful Smile AndMr.Handsome”.
The female contestants marked their presence by wearing vibrant Attitude colors, while the male contestants walked in their alluring style which spelled magnificence.
The jury panel included, Ashok Selvan, Tamil Actor, Bina Sujit, Editor-in-Chief, JFW and Andy, Costume Designer cum stylist and Choreographer
Speaking on the occasion, Ms. Anisha Sharma, Category Head, Beauty & Personal Care, Amway India, said, “Every edition of theAttitudeFashion Show receives immense love and great response from our audience. The fashion show is the best way to showcase the brilliant talent that our direct sellerspossess. Our Attitude range represents the vivacious and vibrant Indian youth and the products complement the Indian skin.”
Attitude is an entry level premium brand, targeted specifically at the Indian youth. The brand offers a range of skin care products and a range of bold color cosmetics for the youth. Its skincare portfolio has a variety of products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and the newly launched Be Bright range of products. At Amway, we believe that beauty is all about attitude!
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.
Globally, Amway is over 57 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1200 patents granted and another 500 patents pending. Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.
Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care through individuals who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use.*
Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand**. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand..Artistry is the world’s #1 direct selling premium beauty brand ***.. Amway India also offers ‘Attitude’, a premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.
Amway India is aggressively entering into newer categories. Most notably, the company has launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Recently, Amway has forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS
Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam.
*As per Amway Refund Policy.
**Source Euromonitor International Limited. Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2015.
***Source Euromonitor International Limited; Beauty and Personal Care 2016, Premium Beauty and Personal Care 2016 edition, Premium Beauty and Personal Category;retail value sales,UBN,2015 data. .
Source Euromonitor International Limited www.euromonitor.com/amway-claims
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