Chennai, 2018: Aero Club, the owners of the reputed brands Woodland and WOODS, today announced its aggressive business plans for the Southern India while unveiling their all new Woodland Autumn Winter Collection. The collection hosts a variety of products (footwear as well as jackets) under its Technology led collection vide, ‘AquaSorb’, ‘Infralite’ & ‘StormBreaker’ all with its varying offerings but collectively ensuring their capacity towithstand harsh weather conditions which is well suited for outdoor activities.
Speaking on the occasion, Mr. Harkirat Singh, Managing Director, Aero Club (The makers and retailers of the brand Woodland) said, “Being the pioneering leader for outdoor wear in the country, we have always focused on promoting outdoor sports while ensuring safety of the consumers. Technology has been the key driver for all our products that we have been launching. This season, we are taking this space to a new tangent and have developed technologies like ‘InfraLite’, ‘AquaSorb’, ‘Storm Breaker’, amongst others that supports one’s expedition and ensures one’s safety in varying kinds of climatic conditions. The new Autumn Winter Collection 2018 is a mix of categories and colors; helping one survive in different weathers.”
Speaking about the expansion plans, Mr. Singh added, “Over the last 25 years of our existence, we have earned repute and respect across the Globe for the quality of products we offer across the country. While our retail footprint is the strongest in India with over 600 stores; 30% of them has been represented from Southern India which proudly is one of our strongest Zonal Base. We intend to grow our national retail base by another 50 by next year.”
Speaking about WOODS, Mr. Singh said, “While Woodland has been our flagship brand, there has been a strong demand for the formal-cum-fashion category of products offered under our brand WOODS. While WOODS product have been available across our network of over 600 Woodland exclusive stores for almost a decade now, it’s time for WOODS to have its own look-and-feel as a brand inspired from London and thus, we planned to open stand-alone stores of WOODS. While fulfilling this dream, we thought of South India and thus, while Delhi (our Corporate Office) got 2 stores; South India got 4 stores planned in parallel. We have opened one in Palladium Mall (Chennai), Mantri Square (Bengaluru), Lulu Mall (Kerala) and the fourth one is upcoming in Sarath City Capital Mall (Hyderabad). We intend to grow this to at-least 20-store network of WOODS exclusive stores by next year-end.”
Woodland Autum Winter Collection 2018
TheAQUASORBline of products consists of multi-layer membrane namely polyester,nylon,polyurethane that protects against wind and weather. The unique technology has a membrane which is well equipped with millions of microscopic pores that allow water vapour to pass through and block water in liquid form from entering. It keeps you dry at all times with perfect moisture management, 100% breathable, 100% windproof and 100% waterproof.
The AQUASORB shoes ensure with SYMPATEX technology that your feet remain dry at all times with perfect moisture management, breathability and comfort. This shoe can withstand much wear and tear with abrasion resistance, tensile strength properties which are ideal for Water sports and other outdoor activities.
With Active Insulation being its USP, The InfraLitejacket is made up of:
- thin loft insulation made up of micro fibres with excellent compatibility and softness
- the lightweight insulation is provided by core fibers that are engineered and constructed to add appropriate levels of comfort without adding weight.
These jackets have been designed in such a way that they match the silhouette needs and performance demands based on the temperature, level of activity and tolerance to cold, delivering superior degree of warmth, flexibility, softness and exceptional durability.
The multiple functions of Storm Breaker Jackets are Windproof, Water Resistant and Cold Resistant that provides protection against severe weather conditions. Designed for one’s warmth and comfort, these multi-layered windbreaker jackets are made up of highly concentrated woven fabric consisting of a versatile insulating layer that comprises of a polyester body shell with soft stretchy sleeves and side panels.
About the new collection, Mr. Singh said, “Woodland since its inception has been committed to produce exceptional Outdoor Adventure collection. We offer our customers the most exciting range this season and we believe the collections will be well appreciated by them. We bring to our customers a chic yet sturdy offering to keep them warm from harsh climatic conditions. The new Woodland Autumn Winter Collection 2018 is a step forward with new innovative multi-functional products that will enhance the outdoor experience.”
This autumn, dress up yourself in Woodlands and feel comfortable.The collection is available at all Woodland stores across the country and is priced at Rs 5000 onwards.