Wednesday , August 5 2020

ITC Nimyle launches its unique reality series – “Nimyle Cleaning Champion”

Amid the essential protocol of the lockdown to help curb the spread of the pandemic, many are rediscovering bonds and the pleasure of spending time together. Indulging and engaging children as well as sharing household chores is the new normal. Everyone is busy reviving hobbies, exploring to learn new things, bonding over family time from workouts, to home parties, to sharing the kitchen and discovering new ways to navigate and effortlessly finish the everyday household chores. It is no different for Kollywood’s most prominent and critically acclaimed actors.

To break the monotony and also bring fun behind the scene of the favourite cine stars, Nimyle with Ogilvy Indiaconceptualised Tamil Nadu’s first “Nimyle Cleaning Champion”. The unique reality show with the Indian cricketer, R Ashwin as the host, redefines entertainment by challenging some leading film and TV personalities in Tamil Nadu to showcase their unique ways of helping with household chores. Nimyle, ITC’s 100% natural action floor cleaner made with the power of Neem, presents a unique take which encourages more men to participate and be equally responsible for household chores. The endeavour is to break the age-old stereotypical gender- based narrative especially around mopping floors through a series inviting leading Men from the cine world to amplify and encourage this thought. The show will feature popular actors like Ma Ka Pa Anand, Rio Raj filmmaker Venkat Prabhu, and TV presenter, Rakshanin its first season.

The celebrities willgive their fans a sneak-peek into their living rooms and display their sweeping and mopping skills.Fans have an opportunity to vote on NimyleOfficial page on Facebook & Instagram for their favourite stars and help them win the title of the Cleaning Champion.

Click on the below link to check out NimyleOfficial page on Facebook to vote for the Nimyle Cleaning Champion.
Talking about NimyleCleaning Champion, R Ashwin says, “We are all doing our bit to stay safe by ensuring that we stay home and keep our families close. While at home, at this particular time, I realised how we as a family have rediscovered simple joys of doing things together. Household chores like mopping the floor can also be so much fun is a realisation with Nimyle Cleaning Champions. Men competing for the Nimyle Cleaning Champion title in my opinion is a first and an important step forward in embracing equality at home.”

The episodes of Cleaning Champion will be available on Nimyle’s social media pages .

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