Grasping the need for living in a pristine environment at the grass root level, SRM organized an eco run on the morning of the 71st Independence day of India to make people aware about the importance of environment conservation. With the motto of ‘Go Clean, Go green’, the Aaruush team from SRM University organized the 5km long run as an attempt to break the Limca Book of Records for the “Biggest Eco Run” and observed around 1181 registrations.
In order to encourage the crowd to contribute towards a clean and green environment, the Bring Your Own Bottle(BYOB) Campaign was also implemented in order to reduce plastic water bottle usage to minimal. This campaign ensured that no packaged plastic bottles were provided to the participants, hence spreading the motto. As part of the eco run the registered participants were also encouraged to sign a petition for “Switch to 100% Renewable Energy” with the aim to move towards an eco-friendly environment. The event noticed participation from not just the students but also from many faculty members of the University.
The event started at around 6 am with the officials commencing the run followed by the students. The 5km track of the race was marked with several direction boards for the crowd and had multiple water desks with necessary first aid kits for emergency purposes. RedBull and Khadims had partnered with the event and were publicised in various collaterals.
With SRM Eco Run being one of the major events of the Aaruush team, the team is 30 days away from organizing the eleventh edition of their National Level Techno-Management fest Aaruush. Well known for the events covering the technical and managerial aspects, Aaruush has been growing with each passing year.