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ZEE5 strengthens Tamil Entertainment Offering

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Chennai June 2018: After the success of its recently launched Tamil original web-series, America Mappillai, ZEE5 today announced the strengthening of its Tamil content library and as a first time move made the first 2 episodes of the shows free to watch!This repertoire includes content that is originally in Tamil as well as dubbed versions of language content on the app, including international series too.

As India’s largest and most comprehensive digitalentertainment platform for multilingual entertainment, ZEE5 is equipped to offer Voice Search by language to its users, making way for ‘glocal’ content consumption shift amongst consumers.

Riding on this unique proposition, the app has now strengthened its Tamil content library with Tamil films such as MOM, Mersal, MannarVagaiyara andIruMugan, as also ZEE5 Tamil originals such as America Mapillai. In addition, it has now made available original content hits in other languages from the ZEE5 stable including Zero KMS, The Story, Mehmaan, Tamashree, SoneBhi Do Yaron, Table no 5 and BabbarKaTabbar (Hindi), NannaKoochi(Telugu) and UtsahaItihasam(Malayalam) in Tamil.

What’s more! Tamil dubbed versions of International titles like John Wick 2 and Young Popeare also listed. And, while you are it, you can catch episodes of Community, Maigret and Dr Foster(in English, though!) if you have missed them when it played on TV.

And as if this range of content was not attractive enough, here’s the clincher – you get to watch the first two episodes of all ZEE5’s original content shows as well as the international shows for free before you make up your mind – a true try-and-buy!

Commenting on the focused strategy, Manish Aggarwal, Chief Marketing Officer, ZEE5 India said, “The land of Rajni fans has absolutely amazed uswith their warm response to America Mappillai. So, introducing the rest of our original content in Tamil as well as Movies was a natural next step. Given the appetite for edgy as well as entertaining content among Tamil viewers, we believe that we will enjoy a good audience for our International shows and movies too.With the offer of viewing the first two episodes of our original content free, the discerning Tamil audience can be sure of what they are signing up for, literally”

ZEE5 has an excitingoriginal content line-up which will feature some of the biggest and most entertaining faces from the world of Indian entertainment. The platform will have 90+ original shows by the end of March 2019.

Availability: The ZEE5 App can be downloaded from Google Play Storehttp://bit.ly/zee5andand iOS App Storehttp://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TVand Amazon Fire TV Stick.ZEE5 also supports Chromecast.

Pricing: Freemium pricing model with both free and paidpremium content (including Originals) tocater to a mix of audiences. Viewers who subscribe to the ZEE5 subscriptionpackwill get access to the entire library of content at a special launch offer price of INR 99 per monthinstead of the actual monthly pack price of INR 150.

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