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VR Chennai Announces The Inaugural Edition of The Madras Art Guild

Chennai, January 2019: VR Chennai is delighted to announce the inaugural edition of the Madras Art Guild. Supported by The Yog Foundation, Madras Art Guild is the latest venture in Virtuous Retail’s successful roster of pan-Indian award-winning art shows, which include Dumas Art Project (Est. 2013), Whitefield Art Collective (Est. 2016) and Punjab Art Initiative (Est. 2017). This exciting multidisciplinary initiative will reinforce Chennai’s position, as one of India’s premier art and culture destinations.

The VR Art Programmes, first established in 2013, have over the years enriched the cultural calendars of several Indian cities, with Chennai being the latest destination. In every edition, partnerships with eminent artists and renowned institutions enable a dynamic art festival rooted in the ethos of the city it takes place in. Collaborations have included some of the country‘s most premier institutions, such as MSU Baroda, JJ School of Art (Mumbai), Srishti Institute of Art, Design and Technology (Bengaluru), The College of Architecture (Chandigarh), Lalit Kala Akademi (Delhi) and College of Art (Delhi).

Senior artists whose works the art shows have had the privilege to showcase range from installations by Paresh Maity, Murali Cheeroth, George Martin to a retrospective of Yusuf Arakal‘s works. This initiative provides art students with a unique opportunity to exhibit their works alongside established artists and gives them unprecedented access to a diverse audience. In 2018, VR Art Programmes commissioned and curated the country’s first, hugely successful travelling art show.

Madras Art Guild, like all VR Art Programmes, celebrates the city it is located in. This initiative will encourage creative explorations that express Chennai’s spirit and aesthetic, through partnerships with leading institutions and notable individuals from the city’s artistic community. Our collaborators for this inaugural edition include Cholamandal Artists’ Village (Chennai), Government College of Fine Art (Chennai), Govc rnment College of Fine Art (Pondicherry) and Government College of Fine Art ( Kumbakonam )

ABOUT VR CHENNAI:

VR Chennai, Anna Nagar, is a 2 MM sq. ft. experiential retail development focused on the local community. Built with both local heritage and modern sustainable building practices in mind, the Centre is among the largest in South India to be conferred the LEED Gold certification from IGBC (Indian Green Building Council). The Centre is home to 240 retail stores offering fashion, food and entertainment, and the brand mix includes the best international and local players including many new retail and entertainment brands entering Chennai for the first time. Additionally, VR Chennai houses The Hive, a 50,000 sq. ft. co-working Space and the soon to be launched Madras House a destination within a destination, which will offer multiple fine dining options, a theatre and event space, an open-air amphitheatre, along with a boutique hotel and serviced residences.

For more information and updates please visit www.vrchennai.com

ABOUT VIRTUOUS RETAIL

Headquartered in Singapore, Virtuous Retail South Asia Pvt. Ltd. (Virtuous Retail) develops, owns and manages community-oriented retail and lifestyle centres. Over the last decade, Virtuous Retail has redefined the spatial retail experience for consumers in India by delivering innovative centres that seamlessly integrate shopping, hospitality, food, leisure and entertainment, including current flagships VR Surat, VR Bengaluru, VR Punjab and now VR Chennai. These award-winning developments, designed and operated as social hubs that are called “Connecting Communities©” celebrate local culture and enhance the overall brand image of the cities they are located in. Through the art of place-making and by focusing on programming that draws on the heritage and aspirations of the community they serve, VR Centres create a virtuous cycle by delivering value to the three primary stakeholders – consumers, retailers and investors. With recent new investments in Delhi and East Bengaluru, the India retail portfolio is now 8.3 million sq. ft.

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