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VLCC celebrates ‘womanhood’: Launches “The Beauty-Full Month” campaign

Chennai,March, 2017: VLCC, a leader in beauty and wellness industry in India, today announced the roll out of itsinnovative“The Beauty-Full Month” campaign to celebrate womanhood across India.This multi-media marketing communicationscampaign, rolled out for the month of March 2017, aims to applaud the distinctiveness and beauty of every woman. The campaign is live onthe company’s website,, its social media channels including Facebook, Twitter, Instagram and will also be supported with consumer engagement initiativeson-groundas well as print advertising. As a part of the campaign, VLCC is providingupto 50% discount on specific services on a particular day.VLCC_The Beautiful Month_Poster

Conceptualized in-house, basis research and insights, the campaign around the Beauty Services offerings by VLCC, is primarily designed to reach out to women across all age groups. The campaign will run for the entire month of March where each day is dedicated to celebrate the 31 beautiful attributes of a woman. To complement each attribute, 31 different services, one for each day, are being offered at all VLCC Wellness Centers across cities in India.

On the roll-out of the campaign, Mrs. VandanaLuthra, Founder, VLCC, said, “Over the last 28 years, we have been working relentlessly to enable women to feel self-confident and beautiful about themselves. We believe every woman is unique and we want women everywhere to celebrate their distinctiveness. Since no two women are the same, the beauty and wellness treatment offered should be tailor-made to celebrate their uniqueness. This campaign is our token of gratitude to all the wonderful women who make this world a better place. This is a unique campaign wherein we are extensively using digital as the lead medium to connect with our consumers. We are confident that this innovative campaign will enable us to reach out to a largenumber of women across the country.”

The campaign issupported by online promotions and contest, on-ground activations, bloggers and influencer engagement,across the month. VLCC ispromoting this campaign acrossmultiple digital formats using native stories, banner advertising, video promotions etc. Additionally, Facebook Live sessions are being conducted around the theme of the week, to increase consumer engagement.

About VLCC

Founded by Mrs. Vandana Luthra as a beauty and slimming services center in 1989, VLCC Health Care Limited was incorporated in 1996. It is recognized in India and abroad for its comprehensive portfolio of beauty and wellness products and services that enable it to enjoy consumer trust. In terms of the scale and breadth of operations, VLCC is one of the largest companies in the beauty and wellness services industry. Its operations are spread out across India and 13 countries in South Asia, South East Asia, the GCC Region and East Africa. This includes Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, Thailand, UAE, Oman, Bahrain, Qatar, Kuwait and Kenya. The company also operates VLCC Institutes of Beauty & Nutrition that have grown to become India’s largest chain of vocational education academies in the beauty and nutrition training segment, training nearly 10,000 students annually and offering courses in multiple disciplines. VLCC also manufactures, at GMP-certified plants owned by its subsidiaries in India and Singapore, a range of skin-care, hair-care and body-care products that the company markets in India, the GCC region and other countries, including branded skin care, hair care, and body care products as well as a range of functional/fortified foods. A product portfolio of premium skin-care lines under the BelleWave™, SkinMTX™ and Enavose™ brands of its Singapore-based subsidiary, GVIG, is also distributed by third-party distributors across South East Asia. GVIG also has a bulk manufacturing and formulation development agreement for its personal care products with a Swiss firm. VLCC has over 4,000 employees, including professionals such as doctors, nutritionists, physiotherapists and cosmetologists.

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