Chennai, February 2018 : Viacom18 Media Pvt. Ltd., India’s leading multi-media entertainment powerhouse, today revealed the identity of its soon to be launched Tamil General Entertainment Channel – ‘COLORS Tamil’. The announcement was made by Sudhanshu Vats, Group CEO of Viacom18, Ravish Kumar – Head of Regional Entertainment, Viacom18and Anup Chandrasekharan – Business Head of COLORS Tamil in Chennai today.The channel has roped in Kollywood’s popular Actor Arya as its brand ambassador, who will also participate in the channel’s flagship Show – ‘Enge Veetu Maapilai’, a platform to meet your soulmate.
Poised to be one-stop destination for entertainment, the channel is set to offer inspiring stories to the Tamil audience with its bouquet of unique shows, covering a diverse set of genres. To bring a fresh outlook in the regional entertainment space, it aims to create a memorable viewing experience for the entire family as a whole and women in particular. The broad range of shows spanning inspirational drama, family drama, fantasy and reality TV will be taking the front stage in the channel, catering to a varied demographic with an eye to make it the ultimate entertainment destination for every Tamilian.
Ravish Kumar, Head, Regional Entertainment – Viacom18, said,“Tamil Nadu, the country’s 6th most populous state (per Census 2011) is among the bigger television content consuming markets in the country. After the stupendous success of COLORS Kannada, we wanted to tap the tremendous potential that Tamil Nadu entertainment industry has to offer not only in terms of storytelling but also in terms of advertisers. ‘Idhu Namma Oru Coloru … the COLORS of our land’ – our tagline encapsulates the vision of our channel. It is a platform that aims to entertain, enrich and engage individuals across the length and breadth of the state. Our study of the existing broadcast entertainment market suggests that there is a need gap between what the audience wants to watch and the kind of content that is available to them. Therefore, our focus is on content that is differentiated, thought provoking and socially conscious.”
Speaking at the launch, Mr.Anup Chandrasekharan, Business Head – COLORS Tamil said, “COLORS Tamil is a promise of optimism, celebration and hope! Our biggest drive is to deliver new and never before seen content to the Tamil audience andhence we have invested big in conceptualizing programs that are inspiring, innovative, experimental and technically sound. Our endeavour will be to promote cohesive viewing in a family, through shows and concepts that have universal appeal. We are here to offer powerful tales that inspire and celebrate women. I want to thank all our Partners, Associates, Producers and Directors who have come on-board in this endeavour of ours and are pulling all stops to make this a huge success. Special thanks to Arya for partnering with us in his search for his life partner on our channel and also lending his persona as the Brand Ambassador of Colors Tamil.”
Created as the flagship show of COLORS Tamil, the reality show ‘EngeVeetuMaapilai’ will feature the hunt for the ideal match for Brand ambassador &Kollywood Superstar Arya. Spanning over 40 episodes, the show will telecast the search for the heartthrob’s perfect match.
Sharing his thoughts, the channel’s Brand Ambassador Actor Arya, said, “I’m more than thrilled of this association with COLORS Tamil. Viacom18’s COLORS is a well-regarded brand in the media and entertainment industry and this channel with its unique and varied programmes is guaranteed to stand apart from the regular clutter. I am also extremely excited about the one of a kind ‘EngeVeetu Maapilai’ show, where I will be able to find my perfect match.”
On weekends a new show catering to the young ones, ‘COLORS Super Kids’ is a one of a kind talent show for children, offering them an equal and well-deserved platform to showcase their talents without the concept of competing against each other. It provides a platform to celebrate the extraordinary talents that children have making it both inspirational, educative and entertaining.
As part of its fiction lineup, COLORS Tamil has curated three striking shows that portray strong women protagonists breaking the shackles of the society. Shot in native locations of Tamil Nadu with top-notch equipment, the shows are set to offer a movie-like experience to the viewers. Offering a refreshing break from the common soap operas, ‘Velunachi’ is an inspirational story of young girl who transforms herself into a strong woman carrying her father’s lineage in Silambattam. ‘Sivagami’ is a transforming tale of courage of a young woman tackling conflicts in society to bring up her daughter as a successful IPS officer. The story is set in rural TAMIL NADU with nativity and rustic, aims to create a positive change in mind-set among people. ‘Perazhagi’, is an uplifting drama that breaks the stereotype around skin color featuring a small girl who fights against all odds to become a celebrity.
On 19th February, the Channel will launch with a 3 hour Event called –”Idhu Namma Oru coloru”. The original content will be available for the viewers starting 20th February at the following time slots:
|Enga Veetu Mapillai||Mon-Fri||20:30|
|Kaakkum Deivam Kali||Sat-Sun||19:00|
|COLORS Super kids||Sat-Sun||20:00|
At launch Colors Tamil will be available in all leading cable networks catering to an estimated 11 mn homes in rest of Tamil Nadu through Tamil Nadu Arasu Corporation, and 3.5 mn homes in Greater Chennai through SCV, TCCL among others.
Furthermore the channel will be available on all DTH platforms – Sun Direct, Tata Sky, Airtel, DishTv & Videocon D2h – reaching out to ~5.5mn households.For the Smartphone users, the shows will be also available on Viacom18’s digital platform – VOOT.
Get ready for a new wave of general entertainment for the family starting 19th February
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.