Chennai, April , 2018: Veet®, the world leader in depilatory products launched VeetNikhaar– a new variant that helps bring the goodness of natureto your skin. Shraddha Kapoor, renowned Bollywood actress and brand ambassador along with Pankaj Duhan, Chief Marketing Officer, RB South Asia Health,today unveiled the new variant enriched with the natural ingredients -turmeric & saffron; with sandalwood fragrance. VeetNikhaarremoves short stubborn hair to reveal salon like smooth and visibly brighter skin.
Turmeric (Haldi) andSaffron (Kesar)are rich in vitamins and have been important ingredients used for beauty & skin care for generations. Turmeric and Saffron have vitamins and anti-oxidants,along withanti-inflammatory/ antifungal properties. With the use ofVeetNikhaar consumers’ skin will appear visibly brighter and smoother, post every depilation process.
Commenting on the launch, Veet Brand ambassador and renowned Bollywood actress Shraddha Kapoor, said, “VeetNikhaar is a splendid solution for women looking for convenient hair removal options that not only removes short hair, but also leaves the skin feeling smooth. Girls have for a long time now, shied away from using the most convenient option of hair removal creams. This is where the new variant – VeetNikhaar becomes a great solution.”
Pankaj Duhan, Chief Marketing Officer, RB South Asia Health, further added, “We are delighted to introduce our new variant, VeetNikhaar. It is arigorously researched product, which has been made to give women smoother and visibly brighter skin. It has been launched keeping the needs and preferences of our consumers in mind. Our new variant has been launched with ingredients like turmeric and saffron that Indians know and have been using for centuries to get brighter skin.It is perfect for women looking for something more than just hair removal. We are hopeful tohave a fantastic market reception with this variant launch.”
VeetNikhaaris suitable for all skin types and it is available in two sizes of 50 gm and 25 gm pack, priced at INR 110 and INR 58 respectively across departmental stores and leading pharmacists in India. It will be available online as well across leading e-commerce websites.
Checkout the VeetNikhaarTVC here: https://youtu.be/PavNrnVkPnk
RB*is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, our global brands help people live healthier, happier lives. RB has world leading Powerbrands which include household names such as Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite and Air Wick. RB’s unique culture is
at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.
For more information visit https://www.rb.com/brands/veet/
*RB is the trading name of Reckitt Benckiser group of companies