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UTOO bets big on professionally trained drivers

UTOO Cabs, with the promise of offering safe and pleasant experience to passengers availing its urban commutation services, is expanding its footprint fast. After Chennai, UTOO has rolled out services in Hyderabad and Bengaluru, contesting the dominance of Uber and Ola in this space. The cab services startup also announced its plans to offer services in other major cities of India in the near future. The home-bred startup, which has entered the market with a promise to nurture ethical relationships with driver partners, through wealth sharing and a string of other welfare measures, has announced that it will train interested people into disciplined cab drivers.

The company announced that the aspiring drivers go through a rigorous phase of training. Apart from upskilling their driving capabilities, they take part in seminars and workshops, meant to learn how to win hearts of the customers with a polite demeanor, discipline and law abidance. The drivers are put through 50 hours of training in driving, app training, English and soft skills; after which they undertake rigorous tests and checks before getting deployed into the active fleet. Driver health checkups like BP and sugar test are taken when they start working with UTOO. The company makes it mandatory for drivers to wear the seat belt as all their vehicles are fitted with Airbags. At a time when other cab aggregators are staring at their fast eroding credibility, UTOO sees this as a right move to train their drivers into a disciplined force and better citizens.

“The need for training and disciplining more and more drivers is necessitated by the growing demand for UTOO services. We are also adding more cabs to the existing fleet to meet the rising demand for UTOO services,” said Fazil Badrudeen, Brand Head, UTOO Cabs.

UTOO has Compact, Sedan and SUV vehicles in its fleet, driven by uniform wearing drivers beaming with professionalism. The company has been increasing the number of vehicles in its fleet and it’s only set to go up. To make it safer for single woman passengers, they have an option to hire cabs driven by women. The startup in a statement said that they are also training more women drivers, thus adding to the safety aspect. Most of their existing women drivers come from an underprivileged background and are trained in driving, before getting inducted to the UTOO’s workforce through partner driving institutes that impart UTOO’s driver culture from the beginning of their training.
Interestingly, the drivers at UTOO have several reasons to cheer. They are rewarded with several non-cash benefits every month, to ensure that they stay motivated throughout the year. They are also given Physiotherapy training on regular basis.

UTOO: Company Profile

UTOO is a premier mobile app-based cab hailing service which was launched on 9th June, 2016. Headquartered in Chennai, the company aims to redefine and refresh the daily commute and a customer’s varied transportation needs, through a seamless management of superior rides, transparent pricing and driver empowerment schemes. At UTOO we aim “to make cab rides comfortable, friendly, safe and affordable.”

The company’s journey began soon after its would-be founders were abjectly dismayed by the poor experience of booking a ride to the airport. After waiting endlessly for the cab to arrive, the car that arrived was poorly maintained, the driver had limited navigation skills and the pricing was exorbitant. This was the tipping point for the founders which led them to realize that the need of the hour was a professional cab hailing service.

Thus, UTOO was born, and is in the process of creating history. The UTOO team identified a niche gap in the taxi hailing business in India, currently growing at about 20- 25% annually. The sector was dominated by a few local and international players and the founders saw a great scope for innovation and improvement.

Customer Focus: Service driven philosophy
UTOO’s service driven philosophy is designed to gain synergies from both a transparent approach and a strong focus on technological innovation. It’s strict No Surge Pricing policy forms the bedrock of its relationship with customers. A Loyalty Program to reward frequent customers is also on the anvil. Its current fleet comprises of Datsun Go+ vehicles in the UTOO Compact segment and Nissan Sunny vehicles in the Sedan segment, complementing its mission of providing safe, comfortable and reliable transportation.

Employee Focus: ‘Prosperity Quotient’

UTOO as a company has intentionally worked on developing a Driver Partner Strategy that is innovative. The company ensures that its driver partners are provided fair and equitable earnings, in addition to being involved in several welfare schemes. With an endeavor of wealth creation for its Driver Partners, UTOO offers 100% home loan to its qualified drivers under its revolutionary UTOO Driver Housing Scheme. In addition, UTOO Is working to reduce and manage the physical stress of drivers with UTOO Support Centers across its operating locations. Its landmark Driver Empowerment Programs aims to improve their overall quality of life and motivation levels, while also ensuring that the customers always receive professional service.

Looking ahead
UTOO initiated operations with a fleet strength of around 500 cars in Chennai, and soon after started offering services in Hyderabad and Bangalore. The company plans to expand to 8 more cities and add at least 100,000 cars in the near future. In the days to come, UTOO is poised to cement its premier position in the national market with a clear customer focused approach, welfare of its drivers and a world class service standard.


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