New Delhi / Chennai, December, 2017:TLC, India’s premier lifestyle channel, today announced the launch of a bold new short-format series,THEPOETISTwhich aims to give a platform to leading female artists from across sections of society to use their art to express and stand up for what they believe in. The series will also feature on TLC’s YouTube page and social media channels. THE POETISTwill witness female celebrities from the world of Bollywood, television and social media take up issues that women in our society have faced for a long time and give expression in a hard-hitting, poetic format. After the successful first season of Queens of Comedy, India’s first talent hunt for female comedians, this will be the next offering from TLC that gives women a platform to express themselves. The channel has roped in Titan WE and HP Racer as sponsors for the series.
In a never-before-seen format, THE POETIST on TLC will feature celebrities such as actor Swara Bhaskar, singer Shalmali Kolgade, writer & director Ashwini Iyer Tiwari, actor& writer Sayani Gupta and teen-poet Aranya Johar amongst others to talk about issues facing women in India today. These women, in their own words, will challenge society on controversial issues ranging from notions of ‘beauty standards for women’, ‘freedom of choice’, ‘touch &consent’ and ‘identity’ in a poetic format. The series aims to further the positive trend of women speaking up for themselves, and break free from the enforced shackles of society.
“THE POETIST is a bold, new format to give voice to our young viewers. As the go-to destination for female millennials, we want women from across the country to talk about their issues openly and without fear. With this series, our aim is to inspire women to rise above the boundaries and expectations of society and make their voices heard,” said, Zulfia Waris, Vice President–Digital & Premium Networks, Discovery Communications India. “This format is a first for Indian viewers and we chose poetry for its impact as a medium for expression. Delivered by self-made women from all walks of life, we are sure it will strike a chord with our target audience.”
Commenting on the series, Swara Bhaskar, said, “Young women often have to choose between what they WANT to do and what is expected of them. As an actor, I’ve been lucky to have an outlet for expression, something that most women lack. THE POETISTwas an emotional and cathartic journey for me as I got to speak on behalf of all women onhow we feel burdened by the restrictions society imposes on us. I hope more and more women willspeak up and support each other in bringing about a lasting change.”
Swara Bhaskar, in a hard-hitting poetic response, exposes society’s hypocrisy when it comes to women and the ideal beauty standards that are forced upon them. The poem also brings out society’s judgmental attitudes towards women, no matter what they wear or look like. The constant struggle to live up to expectations, coupled with a lack of choice can break even the strongest of women, as Swara expresses in her own voice and words penned by spoken word poetess Vidhushi Chaddha, in the powerful video.
The theme underscoring the video is best explained by the line – ‘Conceal, remove…conceal, remove…conceal, remove…repeat!’. As the videocloses with Swara asking, ‘To be, or not to be, that is…not up to you, darling!’, it shows how women are bereft of choice even when it comes to their own looks and bodies.
Watch these fiery trailblazers on THE POETISTon TLC and TLC India’s YouTube channel https://www.youtube.com/watch?v=dQ5kEtgBfOw.
TLC is an in-home getaway for aspirational viewers who want to experience the best the world has to offer. Providing an extensive mix of programming on travel, cuisine, makeover, fashion, relationship, design and music, it encourages viewers to make the most of their time and live the most rewarding and exciting lives. Travel experts share insiders’ secrets of the world’s most fascinating destinations; celebrated chefs and restaurateurs prepare delectable cuisines; lifestyle personalities reveal their techniques for making body, hair, homes and lives more attractive and wandering cameras uncover the coveted lives of the rich and famous.
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Sameer Bajaj/ Gaurav Kocher
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