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THE INTERNATIONAL TRAVEL TRADE ROADSHOW TO MEET THE BEST OF SRI LANKA IN CHENNAI AND HYDERABAD

Sri Lanka is blessed with diversified product range in a compact island where Marco Polo stated that “Undoubtedly the finest island of its size in the world” in 13th Century
The Roadshow will commence in Chennai on 18th of July, 2017 and will be followed by Hyderabad on 19th of July, 2017. This two day event will include one to one meetings, presentation and workshop offering a great networking opportunity for Indian outbound travel professionalsand understanding of the unique product offerings for Indian travellers to Sri Lanka.

Sri Lanka Tourism Promotion Bureau is expecting a growth of over 26%, about 450,000 tourist arrivals from India to Sri Lanka in 2017 to explore its beautiful destinations since India reigns as Sri Lanka’s largest market. With the growing number of Indian leisure traveller to Sri Lanka, the famous Ramayana Trail remains favourite and is enormously popular among Indian religious tourists. The year 2016 highlighted a growth of 12.8%, about 356,729 Indian tourists visiting Sri Lanka compared to around 316,247 in 2015. With varying climates and geography packed into a small island, Sri Lanka offers a wide range of adventures from the top of the mountains to the depths of the oceans. It is one of the most sought after destination for adventure tourists in India. Witnessing the growth and potential from India, Sri Lanka Tourism Promotion Bureau has taken a step forward in consolidating their presence in the Indian market.

Expressing his purpose and vision for the promotional events in India, Mr.Indrajith De Silva, Director/Destination & Social Responsibility said “Sri Lanka has gained immense popularity in India and has experienced a consistent growth since last decade. We are organising these events to explore this beautiful landmark of joyful people and tap the travel agents to increase the flow of business. The purpose is to enhance destination visibility among travel trade & consumers, to further consolidate Sri Lanka’s position as the preferred destination for Indian travellers in many segments especially by exploring the whole island through “Ramayana Trail” sites which scattered around the country. We are confident that in 2017 a lot of more Indians will choose Sri Lanka as their preferred holiday destination. Sri Lanka wholeheartedly welcomes Indians with open hearts.”

About Sri Lanka:
Sri Lanka is filled with romantic landscapes, governed by rising mountains, lush forests, ocean like tanks and gushing waterfalls. The golden beaches of the country had been praised for their picture postcard views since eternity. The dusk and dawn and many human activities connected to these times of the day creates a vibrant picture along the coasts of Sri Lanka. Indeed the island is unique due to its compactness, diversity and authenticity. The differencing factors of Sri Lanka is nature, heritage, culture combined with sun, sea and sand.Indian traveller must explore Sri Lanka’s pristine beaches and visit the `Ramayana Trail’ sites identified with the legend, UNESCO World Heritage Site of Sigiriya and fascinating history of Dambulla, Kandy, last Kingdom of Sri Lanka and Temple of the Sacred Tooth Relic of Lord Buddha. Be it family and leisure getaways, adventure and rejuvenation, Sri Lanka has all to explore.

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