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Tanishq launches Rivaah – a new sub-brand for wedding jewellery for all Indian brides

The company aims to redefine the wedding jewellery market with this offering
Rivaah comprises of beautifully handcrafted wedding jewellery, across 13 communities
Chennai, 07 June 2017:Tanishq, India’s largest and most–loved jewellery brand, announces the launch of its new sub–brand, Rivaah. With the launch of its second sub-brand,Tanishq makes available a wide range of stunning handcrafted wedding jewellery for brides from across India, designed and conceptualized by the Design Team in Bangalore. Tanishq believes that every bride deserves the best for her special day and has ventured into this category pre-summer wedding season. Rivaah will be available across the brand’s large and expanding retail network, which is currently present across 205 stores. Jewellery from Rivaahbegins at Rs. 1 lakh.

Rivaah is the union of Tanishq’s tradition and craftsmanship – Rivaazand the sacred bond of marriage – Vivaah. Irrespective of which part of the country a bride hails from, jewellery is always an integral part of the wedding ceremonies. Rivaah comprises of ornate creations in gold, diamond, Kundan and polki,to cater to a bride hailing from any community across India.

Every piece of jewelleryfrom Rivaah, be it a haathphool for a Punjabi bride or a kamarbandh for a Kannadiga bride, is a Tanishq masterpiece in itself. Tanishq pays an eloquent tribute to the discerning Indian bride of today, with the launch of Rivaah.

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