Ooty, 2017: SPAR Hypermarket, part of the Dubai based Landmark Group, today, inaugurated its first store in a new and an innovative format in Coimbatore at the Prozone Mall. This will be the Hypermarket chain’s 18thstore in India and the second store at Coimbatore. Thestore will offer customers innovation-led experiential shopping backed by technology for the first time in India. The Coimbatore store spans across 30,000sq.ft, offering personalised, localised and entertaining shopping experienceevoking the spirit of shopping at the neighbourhood ‘Maligaikadai’(kirana or mom & pop store) with a range of assortment, quality and value.
Commenting on the launch, Mr. Rajeev Krishnan, Managing Director & CEO, SPAR Hypermarkets, said, “We understand that over the past 10 years, customers have evolved and so has their shopping aspirations. The larger and organized we grew, we were forgetting the basics of connecting one-on-one with our customers. It’s time to innovate beyond transactional operations to creating customer experience that is shaped by both intelligenceand emotional quotient (IQ & EQ). This second store at Prozone Mall, Coimbatore aims to offer an experience that each family member would look forward.”He added,“Coimbatore has been a great experience for us with our first store in Brookfields Mall. We believe in inclusive growth and thus we are growing the ecosystem as we grow;we have partnered with farmers, fisherman andSMEs in each region in order to build products& servicesfrom inception; the way customer wants it.”
The Educate, Entertain & Engage – Experience
The ‘Experience Sections’, which is a distinctive addition to the new formatis designed uniquely for customers, depending on the role they play in their family.
Beauty: A beauty section has been added to allow the lady of the house to get a makeover done while the rest of the family shops.
Children: For the first time in the country, SPAR has put together all the kid’s products in the same section called ‘Little Wonders’. An interactive touchscreen has also been deployed in this section which can be used by kids to showcase their creativity along with infotainment content.
Seasonal products: There are sections such as ‘4 seasons’which will display temporary highlights of the season, such as regional offers, products and assortment which includes food and non-food products.
SPAR Refresh: This section brings alive cuisines from multiple regions across the country and world with handpicked recipes to infuse local flavours. The Head Chef has experience working across premium hotel chains and small format restaurants to offer a culinary delight to taste buds.
Home Furnishing: The ‘Home sweet Home’ sectionwhich houses everything needed for home décor has an interactive display. This allows the customers to try out bedspreads, curtains and other décor products “virtually” inorder to judiciously choose the product of their choice and to take control over their budget.
Freshly: This section located near the ‘Farmers Market’ (Fruits & Vegetables and Pulses) offers value-added services where the customers can get fresh fruit juices, salads made on the spot out of vegetables and fruits selected by them. The customers could also buy vegetables and get them cleaned and cutthere, including fruits such as Jackfruit and Pineapple which are considered difficult to sort.
Grandma’s corner: There is also an interesting section which takes you back to nostalgia called ‘Grandma’s Corner’ which offers an insight into the world of homemade goodies such as pickles, spices and more. They also aim this section to become a place where Grandmothers of the community to interact and create a joyful treat for its customers.
Innovative & Interactive Technology
The store offers increased interactivity through technology by striking a strategic collaboration with BOSCH. The store has technology layered in three dimensions:
1. Did you know – This platform helps the customer navigate the hypermarket at the click of a button without the hassle of strolling through multiple aisles. This also sends intimation to five different store attendants to attend to this customer who is seeking help.
2. Virtual reality – This enables customers to avail a 3D experience of products that they purchase, especially in the home furnishing section
3. SPAR Playpad – A 55-inch multi-touch interactive screen offers infotainment content for kids at their section along with providing scope to play around with their creativity.
The technology team has also improvised the back-end efficiency for faster billing system for better customer experience.The store will also offer home-delivery through its omni-channel capability which enables the customer to also order online through www.sparindia.com.
SPAR Hypermarket guarantees the lowest price and the best value for the wide range of assortment by constantly studying the market on essential items and ensuring this promise is delivered through it range of products marked as ‘Lowest Prices’. ‘Super Savers’ marked products offer customers the excitement of timebound and limited stock offers. SPAR branded products are also available at an amazing prices compared to national brands.
All staff members ofthe store have been hired locally inorder to offer the personalised shopping experience to its customers.
About Spar Hypermarket
SPAR Hypermarket in India is the result of a license agreement between the Dubai based Landmark Group’s Max Hypermarkets India Pvt Ltd and the Dutch retailer SPAR. They currently operate across 18 stores in 9 locations in India. The company is headquartered in Bangalore. SPAR stores in India are of the size ranging from 30000 to 70000 sq. ft. SPAR India is known for its strong fresh food offering and a good selection of private labels. SPAR has been operating in India for the last 10 years and has more than a million sq. feet of retail space. They currently have 2,400+ employees’ strength and service more than 3 crore customers in a year.