New Delhi,October ,2017:With the arrival of the auspicious festive season, SonyIndia is set to woo its customers with exciting consumer promotion offers across its product categories. Customers will be able to avail offers like PlayStation4, Extra Bass headphones, 1TB External Hard Drives, 5800 mAh Sony power bank, 16 GB Pen Drive, SD Cards, Amazon Kindle, Jio-Fi & Jio 4G Data and many bundled accessories, on the purchase of various Sony products.
Mr. Satish Padmanabhan, Sales Head, Sony India,said, “We are ready todelight our customers and enhance their festivities in this auspicious seasonwithincredible consumer promotion offers. There is anassured gift on purchase on every BRAVIA which will help generate moreexcitement to the Diwali festivities of Sony fans.
He further added, “BRAVIA being one of the major categories for Sony, we are planning robust sales of over 10 lakh BRAVIA units across India during this festive season. Overall, on the back of new products across categories, attractive consumer promotion offers, finance schemes and marketing campaign, Sony aimsto achieve 25% sales growth from August to November 2017 vis-à-vis same period last year”
Exciting consumer promotion offers across categories including BRAVIA, Xperia, Alpha and Audio with easy finance offers
- Customers purchasing Sony products such as select Sony BRAVIA TVs, Home theatres, Digital Imaging products including Alpha professional cameras, Cyber-shot point and shoot cameras, Handycam camcorders and Action Cam will be entitled to a very attractive consumer promotion offer on every purchase
- The special festive offer includes Sony products itself and range from PlayStation4 1TB, external hard drive 1TB, headphones, USB portable chargers, pen drives and memory cards. The promotional scheme starts from 21st September and will continue until 19th October, 2017
- Customers can also avail special finance scheme through Bajaj Finserv or Capital First with down payment of just Re. 1 at no extra processing fees. Various EMI options are also available on select credit card through pine labs terminal
Introduces new products across product categories
- Sony India has recently added an array of innovative products to the company’s product portfolio across categories that include BRAVIAOLED TVs, Alpha 9mirrorless camera, Xperia XA1 Plus mid-range smartphone and mid-segment premium smartphone Xperia XZ1, PS4™ Pro, stylish yet compact 1 channel Soundbar HT-CT290,high power portable home audio system MHC-V50D, MHC-V90DW, stylish 5.1 channel tall boy home theatre system HT-RT40, Sony’s first Dolby Atmos Soundbar HT-ST5000.
|BRAVIA||164 cm (65) KD-65A1||Rs. 464,900/-||Already available|
|BRAVIA||139 cm (55) KD-55A1||Rs. 364,900/-||Already available|
|Alpha||α9 (model ILCE-9)||Rs. 329,990/-||Already available|
|Xperia||XZ1||Rs. 44,990/- (Best Buy)||Already available|
|Xperia||XA1 Plus||Rs. 24,990/- (Best Buy)||Already available|
|Audio||HT-CT290||Rs. 19,990/-||Already available|
|Audio||HT-ST5000||Rs. 1,50,990||Already available|
|Audio||MHC-V50D||Rs. 33,990/-||Already available|
|Audio||MHC-V90D||Rs. 65,990||Already available|
|Audio||HT-RT40||Rs. 22,990/-||Already available|
Celebrating colors of tradition with immersive BRAVIA campaign
Sony India has recently launched its new festive campaign “Respect every colour” across India. The campaign is supported by an immersive Television Commercial ‘Colours of Tradition’ highlighting its range of BRAVIA TVs. Representing the celebration of colours and their deep roots in our traditions, this 360-degree campaign is live across Television, Print, Digital Platform, Outdoor, Cinema, PR and shopfronts from 21st September 2017 till 19th October 2017.
Sony plans to spend Rs. 250 crore on marketing activities during the festive season.
About Sony India Pvt. Ltd.
Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 12,000 dealers and distributors, more than 250 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 349 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.
For more details, please visit: www.sony.co.in