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ŠKODA AUTO India to focus on enhanced ownership experience

Mumbai,  August 2018 – In continuation to the India 2.0 Project, ŠKODA AUTO India has rebranded its entire sales, and service network with a Fresh, Modern and Simply Clever layout that elevates the presentation of the brand. ŠKODA will continue to offer its unique proposition of 4 Year Service Care offering: 4 Year Warranty, 4 Year Road Side Assistance and optional 4 year Maintenance Package. As part of its efforts to enhance customer experience through digitalization, the ‘MyŠKODA’ App was previously introduced and offers a single window interface for the customers to interact with the brand and vice versa. To facilitate 24×7 customer support services and enhanced customer interactions, ŠKODA AUTO has also introduced an AI-enabled Chat Bot on its website. On the service front, iService has enabled a tablet-based standardized service consultation process. The Package Pricing System Online (PPSO) system coupled with Auto Part, an inventory management and analytical tool, will ensure transparency in part prices, enhanced quality of job work, uniformity of charges across service network, optimum stocking of spare parts and reduced turnaround time. The recently launched ‘Peace of Mind’ campaign adopts a sincere and straightforward approach to the overall cost of ownership of a ŠKODA vehicle.

Mr. Ashutosh Dixit, Director – Sales, Service & Marketing, ŠKODA AUTO India Pvt Ltd said, “Through, refreshed model line-up, redesigned dealership network, streamlined business processes, and innovative customer service initiatives, we are focusing on strengthening the brand in India. The transformation of our sales and service facilities envisioned to provide an enhanced customer experience is rated positively by our customers, dealer partners, and sales and service personnel. Our 4 year Service Care package is a unique offering crafted with a singular purpose, to make owning a ŠKODA vehicle hassle free and a pleasant experience. Our ‘Simply Clever’ philosophy embraces latest technologies like AI-enabled Chat Bot and guides us to consistently enhance the overall customer ownership experience. ‘MyŠKODA’ App, provides a platform for existing and potential customers, and enthusiasts to engage with the brand and vice versa. Our new campaign is a powerful statement and ascertains ‘Peace of Mind comes standard with every ŠKODA’”.

Modern Dealership Facilities with Streamlined Business Processes: With highest priority given to functionality, clear orientation and transparency, ŠKODA has successfully redesigned its entire sales and service network in India. The design follows function. The corporate architecture, functional interiors, and rationalized business processes aim to enhance the overall customer experience. This is conveyed by the sophisticated and logical arrangements of all the key elements, business areas, customer zones, and the use of cutting-edge technology. This concept reflects ŠKODA’s philosophy expressed in the slogan: “Simply clever with a human touch”.

ŠKODA – 4 Year Service Care: ŠKODA Service Care is geared to provide an unparalleled ownership experience encompassing aspects of after sale services such as Road Side Assistance, services, maintenance packages, and comprehensive warranty. 4 Year ŠKODA Warranty. ŠKODA provides a-one-of-its-kind warranty service which spans up to 4 years / 100,000 km from the date of purchase of a ŠKODA vehicle. This comprehensive warranty service program allows ŠKODA customers to enjoy their automobile with an unmatched ‘peace of mind’ experience. ŠKODA Assist – Road Side Assistanceincorporates telephonic assistance and offers reliable and secure roadside assistance 24 hours a day, 365 days a year to its customers. If a ŠKODA vehicle is immobilized for any reason (even mechanical/electrical failure, flat/week battery, flat tyre, fuel exhaustion, mislaid key, breakdown, and accident) one phone call to ŠKODA Assistance will provide timely aid nationwide. ŠKODA Maintenance Package has been crafted with a customer-centric approach and aims to deliver hassle-free service for up to 4 years / 60,000 km to ŠKODA car owners. ŠKODA Maintenance Package brings along with it a gamut of benefits such as: Security, Delight, Flexibility, and Availability. Further, with itemized billing, superior customer care management, and two years with unlimited kilometers part warranty, ŠKODA has truly made car ownership a hassle-free experience.

‘MyŠKODA’ App: With ‘MyŠKODA’ mobile application (app), ŠKODA provides a single window interface between a ŠKODA customer and the brand. It is a quintessential part of ŠKODA’s efforts to digitize the entire ownership experience. The application hosts a number of sections including Parking Assist, Service Cost Calculator, Drive Tribe, and Accessories Shop; and allows ŠKODA customers to book a service appointment, locate the nearest dealership facility, connect to ŠKODA customer care, and access entire service history and itemized billing record. ‘MYŠKODA’ App is available for download on the iTunes App Store for iPhone and Google Play store for Android devices.

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