SUBWAY® India has introduced two new SubWraps, Chicken Seekh and Veg Shammi, to its menu. The new additions are available across all restaurants. Current SubWraps, Chicken Slices and Chatpata Chana would continue to be available.
The product is prepared using multigrain tortilla wraps from a healthy mix of whole Wheat, Soybean, Ragi, Oats, Maize, Barley and Black Gram.
In line with the industry trend of a growing demand for snacking products during the pre-lunch, post-lunch and early evening hours, SUBWAY® has added these entry level new products to encourage trails by new guests.
Mr Sanjiv Pandey, Marketing Manager, South Asia, SUBWAY®said, “”Last year, SubWraps made a debut on our national menu. This innovative snack continues to be a popular choice for younger guests looking for a tasty snack option. Priced attractively between Rs 59 for vegetarian and Rs 69 for non-vegetarian, the two new SubWrap variants add further variety and choice to our snack menu.”
Targeted at the young, social media savvy millennial, the SubWrap is being promoted through a comprehensive marketing campaign comprising television commercial (TVC) (https://www.youtube.com/watch?v=uEYBG0GUttI), digital and social media. The TVC for the campaign received more than two million views across the digital channels since its launch last week.
As the world’s largest sandwich restaurant chain, SUBWAY® is acclaimed for its fresh, tasty and wide ranging menu comprising of submarine sandwiches (subs) and salads. Guests are encouraged to create their own delicious subs with the help of the brand’s deft sandwich artists. An array of condiments, sauces, crisp veggies and breads are available for them to choose from.
The brand which has been recently ranked at number one in Franchise Asia’s list of ‘Top 100 Franchises in India-2017’, currently operates 600-plus restaurants in more than 70 Indian cities. It plans to widen its footprint by opening more outlets in both metro and non-metro locations.