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Preethi Kitchen Appliances kick-starts “500kg Grinding Marathon”

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Chennai, 23 March, 2017: Today, Preethi Kitchen Appliances, an inseparable brand of any kitchen of the Indian women, walks the talk by launching the ‘500 KG Grinding Marathon’. This grinding marathon is performed on two Preethi Galaxy Mixer Grinders day & night till the time they complete 500kg of batter in each mixer grinder. The initiative was inaugurated by the CEO of Preethi Kitchen Appliances, Rupendra Yadav, in the presence of the other leadership team members. To mention, this attempt is nominated for various credible record books.

PREETHI is known for industry leading innovation, incomparable quality and life-long free service. Preethi had recently launched its new Vega W5 Motor that powers most of its mixer grinders. Zodiac, Blue Leaf Platinum, Steele Supreme, Chef Pro are a few to name. Preethi Galaxy is the new addition to this list in an attractive pink colour with 5 year motor warranty. This mixer grinder is an entry level 750watt in Preethi’s portfolio yet sturdy and long lasting.

Preethi’s ‘500 KG Grinding Marathon’ will be the first initiative of its kind in the industry, to grind 500 kilograms of batter continuously. Preethi has attempted to create new benchmark in the industry by converting lab endurance tests to consumer relatable promises. The 500 kilogram grinding challenge will demonstrate the mixer-grinder‘s motor ability to grind large quantities of batter. This is a mark of Preethi’s sustained excellence in producing quality products over several decades. The ground batter will be distributed to various NGOs to fulfill their breakfast needs.

Inaugurating the challenge, Rupendra Yadav, CEO of Preethi Kitchen Appliances said, “Mixer Grinder is the most important appliance in any kitchen. And Preethi is synonymous with Mixer Grinders for its industry leading innovation, incomparable quality & lifelong free service. It gives us great pride in launching “Preethi 500kg grinding marathon”. This challenge allows us to test the product and demonstrate its quality at the entry level to our patrons. Every product from Preethi is the result of long-term research and development in creating sustainable and sturdy appliances that are excellent value for money for our customers. We hope that this product will reaffirm Preethi’s reputation as a market leader in the Mixer Grinder category. This will also set a benchmark to measure the sturdiness of a mixer grinder in the industry”

About Preethi Kitchen Appliances Pvt. Ltd:
Preethi is India’s largest Mixer Grinder brand and a leading Kitchen Appliances company present in over 15 Million homes in India and abroad. Preethi, founded in 1978 has been a pioneer in innovations addressing consumer insights with a range of Kitchen appliances that include Mixer Grinder, Gas Stove, Auto Cooker/Warmer, Table Top Grinder, Induction Cooktop, Coffee Maker, Electric Pressure Cooker, Electric Kettle, Chopper, Hand Blender, Health Juicer and Electric Iron amongst others. Preethi was honored with the prestigious “Make in India” Excellence Award. It was the only brand to receive the award in Kitchen appliances category. Preethi has made its mark across categories in Kitchen Appliances, as a reward for which Preethi was recognized as No1 Kitchen Appliances Brand by IBC Info Media and No. 1 Brand Council (USA). It has three state-of-the-art manufacturing facilities in Himachal Pradesh and Tamilnadu. Also state-of-the-art R&D facility to ensure consumers get innovative and technically advanced products. Preethi mixer grinder has been exported to 18 countries worldwide.
For more information contact:

Preethi Kitchen Appliances
SwethaSagar – 044-66949600, swethasagar.g@preethi.in

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