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‘People’ from Aditya Birla Fashion and Retail grows strong with its 2nd store in Chennai

Chennai,  February, 2018: Aditya Birla Fashion and Retail Limited’s (ABFRL) youth fashion brand PEOPLE, brings latest styles for the millennials with its second store in Chennai, taking the total count to 89 stores in India. The brand has gained immense popularity among the young and fashion conscious consumers and is bullish on retaining its position as the most preferred fashion destination of the country. Having established a strong affinity with fashionable Indians across 50 cities, PEOPLE is all set to ramp up the fashion quotient of Chennai with trendy, runway fashion.

Speaking at the launch, Mr. Sooraj Bhat, Chief Operating Officer, Fast Fashion Business, Aditya Birla Fashion and Retail Limited said, “Tamil Nadu is an important market for us and we are excited to launch our second store in Chennai, making global fashion accessible to our discerning consumers. With stylish cuts and edgy designs, PEOPLE speaks of refined attitude and exploring individuality. PEOPLE will serve as a one-stop destination, offering international and fashion-forward styles to the discerning consumers.”

The newly launched Winter collection by PEOPLE is designed keeping in mind both comfort as well as latest trends for the youth who are always on the go. The collection is categorized under different themes, with each theme alluring a unique winter vibe; ‘Winter Forest’, ‘Soft Utility’, ‘Prep with Twist’ and ‘Tapestry’ range are a new collection for women. Men have a lot to choose from the ‘Earthed Autumn’ and ‘Brooklyn Boyz’ collection.
PEOPLE also offers athleisure wear, fashion accessories and footwear; thus making it a one-stop shop for the perfect winter ensemble.
You can enjoy shopping at PEOPLE with prices starting at Rs. 249

Women’s wear: Rs. 299 onwards
Men’s wear: Rs. 249 onwards
Store Address: Ground floor, PMC, 142, Velachery, Main Road, Velachery, Chennai. – 600042

About People
A fast-fashion brand for the youth, People is a one-stop destination for international and fashion forward styles. Catering to young men and women, the product line is characterized by attitude that is street perfect and college ready. The brand offers the latest trends through its range of casual shirts, T-shirts, tops, kurtas and fusions tops, jeans, winter wear, footwear and accessories. Changing the way the youth dress, People focuses on making latest fashion available in the edgiest styles.

About Aditya Birla Fashion and Retail Limited
Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets

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