In its effort to stay committed towards simplifying technology, Panasonic India Pvt.Ltd a leader in innovation today forayed into the world of Artificial Intelligence (AI) with its in-house developed virtual assistance ‘Arbo’. Arbo – the virtual buddy with AI, is derived from Esperanto. Arbo which means – a framework that supports climbing plants .Equipped with Arbo, Panasonic unveiled two new smartphones Eluga Ray Max and Eluga Ray X available exclusively on Flipkart priced at Rs. 11,499 (32GB), Rs.12,499 (64GB) and Rs. 8,999 respectively.
The smartphones were today launched in the capital in the presence of Mr. Manish Sharma, President and CEO, Panasonic India and South Asia, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, and Mr. Ajay Yadav, Vice President – Smartphones BU, Flipkart.
The Virtual assistant is a self-learning technology that understands the user behaviour and then maps their daily activities for them accordingly. With its ‘location identification’ feature it recognizes the places often visited by the user and sends out prompt responses asking them to make changes to their phone settings. The AI powered assistant takes care of all the daily tasks and activities like calls and messages that need to be framed and sent out on a regular basis. It also keeps a detailed list of all the applications functioning on the smartphone, gathers detailed information on their habits and informs them about it accordingly.
The Eluga Ray Max weighs a mere 165 gms and sports a 16 MP rear camera with professional mode and an 8 MP front camera with a selfie flash, a feature which enables the user to take perfect selfies even in the darkest spots. The Eluga Ray Max is powered by 1.4GHz 64bit Octa Core Qualcomm Snapdragon Processor paired with 4GB RAM and comes with 64GB and 32GB internal memory variants that can be expanded up to 128GB. It is also equipped with a Front Finger Print Sensor in collaboration with ‘Android for work’ which provides the smartphone with an impenetrable security that can be surpassed only by the designated user.
The Eluga Ray Max and Eluga Ray X runs on an Android 6.0 (Marshmallow) platform, featuring a metal unibody along with USB 2.0 with OTG support, Ambient Light sensor, Accelerometer, Proximity sensor and houses a battery capacity of 3000mAh with Qualcomm Quick Charge 3.0 and 4000mAh respectively. The 4G and VOLTE enabled smartphones – Eluga Ray Max and Eluga Ray X with premium look comes with 5.2-inch and 5.5-inch IPS LCD Screen respectively and will be available in Gold and Space grey colour,
Mr. Manish Sharma, President & CEO, Panasonic India & South Asia, and Executive Officer, Panasonic Corporation Said, “Panasonic has always strived onto creating a sustainable connected environment for its customers across the world. With the launch of our first AI-enabled smartphone, we are now expanding our product offerings which will help empower our consumer base and assist them in performing tasks in a smarter way. AI has been dubbed as the technology which in future will shape the product interface and the way we interact with our smartphones, with this pilot advancement we hope that this will not only enhance our market share but will also further strengthen our position within the industry.” AI has been dubbed as the technology which in future will shape the product interface and the way we interact with our smartphones, with this pilot advancement we hope that this will not only enhance our market share but will also further strengthen our position within the industry.”
Commenting on the launch, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “With hectic work schedules and over-burdened social lifestyles, Arbo is the best virtual assistant for working professionals. Today we are delighted to present before you Eluga – Raymax and Ray X, Panasonic’s first AI assisted smartphones powered by Arbo, a perfect blend of innovation and style. The features embedded within the smartphone will provide our customers with on the go access to high speed information and content at a value-based pricing.”
Commenting on their exclusive partnership with Panasonic, Mr. Ajay Yadav, Vice President – Smartphones BU, Flipkart, said, “Disruptive technologies like AI are increasingly shaping the way consumers connect with the world around them. At Flipkart, our continuous endeavour has been to make innovative and high-quality products easily accessible to Indian customers at affordable price points. With the launch of the Panasonic Eluga Ray Max and Eluga Ray X smartphones, we are confident that consumers in India will be able to enjoy an immersive mobile experience.”
He further added, “Flipkart has been the most preferred ecommerce platform for brands and customers, and we are confident that this exclusive partnership will enable us to provide our customers with the best-in-class technology experience and build further on customer delight.”
Eluga Ray Max and Eluga Ray X will be available exclusively on Flipkart soon.
MODEL NAME Eluga Ray Max Eluga Ray X
DISPLAY SIZE, TYPE & RESOLUTION 5.2 IPS(13.2cm) FHD (1080×1920 pixels), Corning Gorilla Glass 3 5.5 IPS(13.97cm) HD (1280×720 pixels), IPS Glass
PROCESSOR 1.4GHz 64bit Octa Core Qualcomm Snapdragon Processor 1.3GHz Quad Core
OPERATING SYSTEM Android™ 6.0 Marshmallow Android™ 6.0 Marshmallow
MEMORY 4GB RAM (Available in 64GB & 32GB Internal memory variants) 3GB RAM with 32GB Internal memory upgradable upto 64GB
REAR CAMERA 16MP Rear Camera 16MP Rear camera
FRONT CAMERA 8MP Front with Selfie-Flash 5 MP Front Camera
BATTERY 3000mAh with Qualcomm Quick Charge 3.0 4000mAh
DIMENSIONS 148*73*9.5mm 153.4*77*10.5mm
CONNECTIVITY 4G, LTE, 3G, Wi-Fi, Bluetooth and GPS 4G, LTE, 3G, Wi-Fi, Bluetooth and GPS
GLOBAL POSITIONING SUPPORT Bluetooth™ , Wi-Fi Hotspot, Wi-Fi Direct, Global Positioning System (A-GPS), FM with RDS
Bluetooth™ , Wi-Fi Hotspot, Wi-Fi Direct, Global Positioning System (A-GPS), FM with RDS
INBOX ACCESSORIES Handset (Inclusive of Battery), Special Adaptive 5V-9V Charger, Data Cable, Ear Phone, Screen Guard, SIM Insert Pin and Quick Start Guide
Handset (Inclusive of Battery),Indian Charger, Data Cable, Ear Phone, Screen Guard, SIM Insert Pin and Quick Start Guide
About Panasonic India
Panasonic makes available in India & South Asia its wide range of consumer electronics, home appliances like LED & DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and an extensive range of system products including communication like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 13,000 in India & South Asia. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.
Flipkart is India’s largest e-commerce marketplace with a registered customer base of over 100 million. Flipkart offers more than 80 million products across 80+ categories including Smart Phones, Books, Media, Consumer Electronics, Furniture, Fashion and Lifestyle.
Launched in October 2007, Flipkart is known for its path-breaking services like Cash on Delivery, experience zones and a 10-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. With over 1,00,000 registered sellers, Flipkart has redefined the way brands and MSMEs do business online.
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