National, January 2018: Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group,today announced the national launch of its new Aeroslim premium ceiling fan which isthe India’s first and world’s slimmestsmart fan.
Speaking on the occasion, Atul Jain, Sr. Vice President & Business Head, Fans, Orient Electric Limitedsaid “Aeroslim sets new standards in the segment with its IoT controls, one-of-a-kind slim cylindrical designand energy-efficient inverter motor. It’s a feature loaded fan delivering an astounding 240CMM air delivery while saving 40% energy. With distinct finish, performance, ease of operation and looks, we are confident that it will surely create interest amongst the discerned aspirational consumers who are looking for smarterpurchases.
We have emerged as a dominant player in the premium fans segment in the last two years and with the launch of Aeroslim fan and our recent launch of Lifestyle series of fans, we are hopeful of gaining a stronger foothold in the segment. We presently have more than 40% market share in the premium fans and we are hopeful of gaining further dominance in this segment.”
IoT-enabled Aeroslim puts comfort and control at users’ fingertips by giving them the freedom to manage fan speed and modes, reverse rotation and underlight with dimming options via Orient Smart mobile app. The inverter motor fan consumes only 45-watt of electricity thus ensuring 40% energy savings as compared to ordinary fans. It features advanced aerodynamic blade design to give an impressive air delivery of 240 CMM while ensuring silent operationeven at low voltagesof up to 140V.It has telescopic adjustable mounting which complements both traditional and modern ceilings.
Aeroslimhas a sweep of 1200 mm and has 100% rust-free blade made of high-grade glass filled compounded ABS which provides strength to the blades, thus making it bend-proof, rust-proof and easy to clean.Its slim cylindrical design, integrated underlight and PU paint with hydrographic finish impart stunning looks to the Aeroslim fan. It also comes with remote.