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Kotak Life Reimagines Advisor-Consumer Engagement; Launches ‘Smart Sell’

Mumbai,  September, 2018: Kotak Mahindra Life Insurance Company Limited (Kotak Life) today announced the launch of its mobile app – Smart Sell. The app is designed to meet varied needs of its advisors and partners to connect, inform and engage with consumers. The easy to use mobile app is currently available on the Android platform and will soon be available on the iOS platform.

  1. Murlidhar, Managing Director, Kotak Mahindra Life Insurance Company Limited, said “Our advisors and partners are at the core of our product distribution strategy. It is our constant endeavour to equip them with best-in-class technology platforms for delivering superior experience to the end customer. Our Smart Sell app reimagines advisor-consumer engagement, and is rewarding and productive for the company, our advisors and consumers. It enables us to create unique experiences whether standardized or customised basis various customer classes.”

Smart Sell is designed keeping the consumer benefit in mind. It is armed with functions like a premium calculator and creating need based solutions with the help of benefit illustrations (BI) in real-time. Further, the app aids advisors in guiding consumers to make informed investment and insurance decisions. Since the tenure of an insurance product is longer, Smart Sell equips advisors to regularly engage with consumers throughout the product journey over the years.

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