Mumbai (November, 2017) –Visit California, on behalf of the California film industry, and the Producers Guild of India have signed a Memorandum of Understanding to enhance their relationship and facilitating the production of Indian films in California. This is the first MOU between the organizations, creating alignment between two of the largest entertainment entities in the world.
California and Mumbai represent the primary hubs of film production in their respective countries and share a rich history in the entertainment industry. The MOU aims to boost the creation of new Indian films and entertainment and showcase the diversity of California and inspire travel among the Indian audience.
“We are excited to partner with the Producers Guild of India and to work together to bring more international star power to California,” said Caroline Beteta, Visit California president & CEO. “The agreement is a way to showcase our state’s film production opportunities, increase mutual cultural understanding and inspire tourism from India to California.”
Mr. Siddharth Roy Kapur, eminent Indian film producer and President of the Producers Guild of India said, “This memorandum is an important step for the Indian film industry as we will now have access to a structured framework to facilitate the process of filming at various Californian locations. With this MOU in place, Visit California can now introduce us to the California Film Commission and to other relevant bodies that facilitate the production of films and other audio-visual content in California”.
California commands 27.5% of the market share from the Indian outbound travel market to the U.S., accounting for 319,000 visitors who spent $706 million in 2016 in the Golden State. Forecasts show visitation growing by 41 percent in the next five years, reaching 449,000 visitors and more than $1 billion in spending by 2021.
The MOU outlines cooperation on exchange visits to promote understanding of each market, assistance in securing agreements and arrangements for Indian filming productions from local agencies and organizations, ongoing support aimed at promoting Indian cinematographic works shot in California, making introductions between guild members and the California Film Commission and other relevant bodies, and finding ways to ensure that the films shot in California are a success for all.
About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1.1 million jobs in the state and $10.3 billion in state and local tax revenues. For more information about Visit California, go to www.visitcalifornia.in. For story ideas, media information, downloadable images, video and more, go to www.media.visitcalifornia.com.