In a show of support and honouring cancer survivors, Green Trends Salon in association with Raj Hair International today donated 250 natural hair wigs to Adyar Cancer Institute in Chennai; this was part of Project Tangled, a hair donation drive which is an annual flagship CSR initiative of Green Trends Salon conceptualized in association with Rotaract students from Women’s Christian College.
Instituted on World Cancer Day 2014, this hair donation drive aims to collect hair from donors to make wigs made from natural human hair for distribution to the needy. The hair donation drive aims to boost the confidence of cancer survivors who experience hair loss due to chemotherapy treatment by providing natural hair wigs
The wigs were handed over to Dr. V. Shanta, Chairperson – Adyar Cancer Institute.
“Tangled is a CSR initiative that is very close to our heart at Green Trends,” said Mr. Deepak Praveen, COO, Green Trends Salon. “We have devised specific processes to ensure that the donor’s existing hair style is not affected while donating hair. Further special training has been extended to over 2,000 plus stylists across Green Trends salons to facilitate collection of hair from donors. Since its inception, the project has received an overwhelming response with more than 4,000 people donating hair that went into the creation of 370 wigs”
“Year-on-year, the magnitude of this project has been consistently increasing with more donors coming forward to be part of this initiative. The estimated cost of a wig is Rs.15,000/-, which is not affordable for many, with this initiative we are able to extend support to those who are in need. Every year, the entire team at Green Trends salon look forward to this program ,the success of this initiative lies in the combined efforts of the greentrends salon team, our franchisee’s and our partners, Raj Hair International and Adyar Cancer Institute who have extended tremendous support in ensuring the cause reaches many at large. A special mention must be made to the press fraternity who have genuinely helped in spreading the message about our hair donation drive which has helped in making our efforts successful.” added by Deepak.
Mr. George Cherian,MD of Raj Hair Intl. said, “Raj Hair Intl. has been revolutionising human hair industry for over 40 years. The company’s technical expertise has helped maximize the number of wigs from the hair collected to provide wigs of international quality, ideally suited for humid conditions. All charitable activities of Raj Hair Intl. are managed and executed by it’s Corporate Social Responsibility trust, The Cherian Foundation (TCF). The foundation has initiated many cancer outreach programs including conducting cancer awareness camps, mobilising funds for infrastructure projects and providing product support for wigs to cancer survivors thereby helping ease the patient’s transition into wearing a wig on a daily basis. The foundation has also included a new programme in it’s ambit wherein the wigs returned by patients are sanitised , refurbished qnd made available for deserving cancer patients ”
The hair donation drive was undertaken across Green Trends salons nationally apart from camps conducted at various educational institutes. The hair donation camps are conducted in the month of February, during this period Green Trends Salon provides an opportunity for donors to participate in the noble cause by visiting any of its salons to donate hair .Announcements would be made during the launch of the program for donors to participate.
The partnership of Green trends and Raj Hair Intl. has ensured world class wigs are provided to deserving patients and this initiative is aimed be an ongoing one.
About Trends in Vogue: Trends In Vogue Pvt. Ltd., a group Company of CavinKare came into being in July 2002 with a clear-cut focus on providing personal styling and beauty solutions to everyone in the family. The Company is the leader in the organized salon retail chain with its flagship brands Green Trends Unisex Hair and Style Salon and Limelite Salon & Spa,Backed by a team of professionals ,strong technical team , training academy and CavinKare’s R& D strength , GreenTrends has launched a wide range of innovative services delighting over 25 lakh customers every year through its 330 plus salons across India. Trends in Vogue pioneered the concept of family salons and have many firsts to its credit. Every salon is operated under stringent SOP’s and by using best in class products and delivering services through professionally trained stylists ensures quality service consistently. Trends has established its presence in the market with two brands in its portfolio, Limelite Salon and Spa caters to the premium segment with its best in class infrastructure ,international ambience and best in class service. Green trends Unisex Hair & Style salon promises you to look stylish and be with the times, the brand a wide range of beauty and styling services at an affordable price. The brand is popular for its regular grooming services, fashion styling and bridal make up.
Raj Hair Intl. Pvt. Ltd. Is the the first ISO 9001:2008 certified company in the Indian human hair industry with it’s state-of-the-art, eco-friendly production plant located in Chennai, India. We are pioneers in the Indian human hair industry dedicated to making men and women look good and feel great through our meticulously crafted human hair products, since 1979. With over 38 years of experience and well- integrated infrastructure we produce a wide range of world class hair products for Caucasian, Black, Indian men and women in over 56 countries across the globe. For more information Please visit rajhairintl.com
About Adyar Cancer Institute: The Cancer Institute (WIA), as you are aware, is a public charitable voluntary institute dedicated to the care of cancer for for the last 62 years.The Cancer Institute (WIA), Chennai was established y the Womens’ Indian Association Cancer Relief Fund under the leadership of Dr. Muthulakshi Reddy, as a “mission” to provide scientific treatment and promote health education amongst all sections of people. The ethos of the Cancer Institute (WIA) is “service to all” irrespective of social or economic class. It was established in the faith that selfless service would generate its own strength and funds would always be found. The Institute will not be confined to the four walls of a multi storey building but will strive to reach out to every nook & corner of the state. The Cancer Institute (WIA) shall aspire to be a symbol of man’s eternal quest to conquer disease and an inspiration that reaches out to humanity.
Dr.V. Shanta is a prominent Cancer specialist and the Chairperson of Adyar Cancer Institute, Chennai. Her career has included organizing care for cancer patients and research in the prevention and cure of the disease. Her work won several awards including the Magsaysay Award, Padma Shri, Padma Bhushan, and Padma Vibhushan, the second highest civilian award by Government of India.