Pondicherry, August 2017: Global Desi, the India-inspired, boho-chic brand, marks its presence in Pondicherry with the launch of its first store. Established in the year 2008, Global Desi is infused with the philosophy to offer edgy yet eclectic styles to the fashion savvy, as it brings global trends which are India-inspired.
This newly launched Global Desi store promises an exciting shopping experience with style infused range of ensembles and accessories to pick from. Keeping in mind the fun and flouncy spirit of the ‘Global Desi girl’, the store in Pondicherry will house the latest collection, titled #BirdTales reflecting the undaunted curiousness of an explorer. The collection echoes the many possibilities of discovering all things beautiful whilst showcasing a mix of trendy cuts and fluid fabrics in vibrant hues. It is further characterized by a range of chic separates, crop tops, tunics and shift dresses to maxis, lightweight shrugs and bombers in free flowing silhouettes. Here, each outfit is distinct in style, making Global Desi a wardrobe essential for the new age girl.
Commenting on the occasion of the opening, Meena Seehra, President Design, Merchandising & Innovation of Global Desi says, “Global Desi is known for its distinctive style sensibility, unique prints, and trendy silhouettes. The increase in consumers graduating to this philosophy in the city, makes Pondicherry an exciting market. We’ve always been in awe of the city and we feel it is an excellent region to strengthen our presence in. We are confident that the brand will be well received by the city and look forward to a fantastic reception in Pondicherry with this latest venture.”
WHERE: – Louis Sinnaya Arokiassamy, No.381, Mahatma Gandhi Road, Puducherry-605001
PRICE: Rs 1,699 /- Onwards
Store Timing: 11.00AM to 9.30PM
About Global Desi
Founded in 2007, Global Desi operates under the aegis of And Designs India Ltd. (ADIL), one of India’s most reputable fashion houses with more than 18 years of valued experience in the fashion industry. Offering a fusion of Indian and global influences, Global Desi is inspired by India’s vast and vibrant heritage of colours, textures and prints juxtaposed with western cuts resulting in a collection which is fun, fashionable, quirky and riding high on international appeal. The collection celebrates the modern woman and her zest for creativity. It is for a woman who sets her own rules and her creativity is not bound by anything. She flaunts her identity with pride; is free spirited and leaves a lasting impression. The collection is available at Global Desi standalone stores as well as multi brand outlets across India.
For news on new collections, style updates and more log onto www.globaldesi.in