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Get Summer Ready with Rare Rabbit’s Flamboyant, Futuristic SS19 Collection

Chennai, March 2019: This is the 7th season for the premium menswear brand, Rare Rabbit, which is known for its luxe-casual wear and finely modified formal wear. The premium Indian menswear brand that has 3 years of footprint in the country till now, presents its much-anticipatedSpring-Summer Collection.Mélange and subdued texture in weaves are the primary offerings of the premium menswear brand which has a beautiful range of designs this summer!
Coming from the brand’s legacy of bold prints, ‘Fantasy Prints’as they term them, this season also saw Rare Rabbit with a lot of active and flamboyant prints.Rare Rabbit wants to make a point that these prints are designed such that they are smart enough for one to wear it to office or meetings in the daytime and at the same time quirky for them to flaunt at the night parties and clubbing.
There has never been a better time to invest in a new checked shirt, and Rare Rabbit offers the humble checked shirt in a variety of colors. Easy to layer, comfortable to wear and effortlessly stylish, the striped shirt also is trending at the RR stores!
For the first time, Rare Rabbit has also launched Vibrant pastels in their collection, sensing that the pastel color palette was missing from their Rare Men’s existing wardrobe. The linens in Mandarin collars, amongst other designs are not to be missed. Presented with the tagline ‘MAN/ LINEN/ NATURE’ the linens are also available in prints.
The core trousers such as Spock and Trawork could also be seen in new avatars! Trawork, a pair of trousers, which, as quoted by Rare Rabbit, ‘IT WALKS WITH YOU’is antiperspirant, wrinkle-free pair of Stretch trousers, perfect for the one who’s always on the move. This season, the brand has also introduced denim in colors such as burnt yellow, dirty pink and smoked blue with their attention to detail game going strong with white and copper metal buttons! EnglishPinstripe, the unofficial uniform of bankers since the 1980s, made popular by The Wolf of Wall Street, is a must have this summer. This stripy fabric also does an excellent job of adding a touch of personality to more formal attire.
Summer symbolizes ‘T-shirts are Men’s best friends’, which is exactly promised by the brand. The only brand in the country to attempt the comfort of Pima Cotton t-shirts have a multitude of options in T-shirts- from Graphics to Reflective to Polos. The POLOS also come in a new experimental ‘embroidered’ avatar which can’t be missed at the stores! They are also making the already Contagious Logo printed T-shirts more viral! As the brand itself is inspired by all forms of art, which can also be seen at their minimal stores, looking more like that of art- galleries, some of the t-shirts are also inspired by artistic paintings!
Rare Rabbit’s SS19 collection is available on www.rarerabbit.in and at all the Rare Rabbit stores across India.

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