Chennai, May, 2017: Gap, one of the world’s most iconic apparel and accessories brand and an authority on American casual style, today announced that its products would now be available with Amazon Fashion in India through a partnership between Amazon India and Arvind Lifestyle Brands Limited, a subsidiary of Arvind Limited, which is one of India’s leading textile to retail conglomerates. Available through a dedicated Brand Store, the partnership will kick off by offering Gap’s Summer 2017 collection at a starting price point of Rs.799. Included in Gap’s broad assortment available on Amazon.in are seasonal favorites such as denim, logo, shorts, and dresses as well as comfortable and lightweight GapKids and babyGap styles.
With the goal of making Gap accessible to customers across the country, Gap products are eligible for Amazon Prime, which offers unlimited free one-day and two-day delivery to over 100 cities across India for an unparalleled shopping experience.
“We are very excited to provide India-wide access to Gap merchandise for customers with Amazon Fashion. As a front runner in the online retail space, Amazon Fashion is the perfect partner for an iconic brand such as Gap to reach customers in India markets where Gap doesn’t currently have physical stores. We see tremendous support from our shoppers around the exclusive Gap Store on Amazon and we look forward to creating new Gap fans in the Indian market,” said Mr. J Suresh, Managing Director and CEO at Arvind Lifestyle Brands Ltd.
Gap brand entered the India market through franchise-operated stores in 2015, in partnership with Arvind Lifestyle Brand Limited.
Commenting on the launch, Arun Sirdeshmukh, Head, Amazon Fashion India said, “We are very excited to be the first e-commerce player to make GAP available across the country. This launch is in line with our goal to make Amazon Fashion the best place to buy fashion. With a strong portfolio of top fashion brands, we are fully committed to providing an unparalleled shopping experience to our fashion customers.”
With over two million fashion products, Amazon Fashion is amongst the largest fashion stores in India with selection across apparel, shoes, watches, handbags, luggage, sunglasses, fashion and precious jewelry. Since the start of 2017, Amazon Fashion launched iconic brands like Under Armour, Marks & Spencer, Mothercare, Michael Kors among others and its growing selection includes Aeropostale, Emporio Armani, Versus by Versace, Swarovski, Calvin Klein, Levi’s, Furla, Replay, Fitflop and many more.
Amazon is constantly exploring new innovations in technology to enhance the customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon Fashion has further elevated the experience by allowing customers to shop seamlessly for their favourite brands using the ‘Top Brands’ filter and also recently launched ‘auto-exchange’ feature.
Customers ordering fashion items from Amazon benefit from its unlimited shelf space enabling increased stock availability, free returns and a wide range of convenient delivery options including unlimited one-day delivery with Amazon Prime.
All consumers on www.amazon.in and the Amazon mobile shopping app have easy and convenient access to millions of products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two-day delivery, Sunday and Morning delivery on products fulfilled by Amazon. And now with the launch of Amazon.in’s most loved global offering Prime, consumers can now enjoy guaranteed fast free delivery of thousands of products in over 100 cities.
About Arvind Lifestyle Brands Limited
Arvind Lifestyle Brands Limited is a subsidiary of Arvind Ltd which is India’s largest textile to retail conglomerate. Arvind is also one of the largest producers of denim fabrics and is supplier to a large number of fashion brands in the world. Arvind has been a pioneer in bringing international brands to India and first brought ARROW to India in the year 1993. Arvind has licensing relationships with many international brands including GAP, TCP, Gant, Nautica, Aeropostale, Arrow, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee and Geoffrey Beene. Arvind also has a portfolio of 12 of its own brands. Arvind has launched stores of marquee retailers Gap, The Children’s Place and beauty giant Sephora. Arvind has a JV with PVH Corp. for the Tommy Hilfiger and Calvin Klein businesses in India. It also runs the value retail chain, Megamart now known as Unlimited.
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.