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Forevermark – Half Carat Campaign

Chennai, September 2018:
The quest to becoming the woman of your own dreams is a most thrilling one. Personal meaningfulness is what keeps Indian women going be it with a passion for cooking through a mother – daughter online channel. Finding more substance from doing something that is more self-directed such as going for that coveted promotion or even chasing the creative hobby such as writing your experience as a woman juggling between her partner, work and home. These moments make you who you are and define the ‘Half’ of yourselfthat not many see every day,but you know your journey.

A Forevermark diamond is not just a woman’s best friend, but the closest representation of her and her aspirations. Each diamond is beautiful, rare and responsibly sourced while being symbolic of her happiness, achievements, and celebrations at work or at home.A half carat diamond is the companion that travelswith you through the busy mornings to socially active evenings reminding you of your “Better Half”. An addition that is as truly versatile as the woman adorning it is. It is an expression of the powerful self that resonates with the changing face of society.

Sachin Jain, President at Forevermark, India says, “The woman of todayis not dependant on anyone or any occasion to purchase her diamonds. ‘My Better Half’ is perfectly targeted to the woman who is conscious of her choices as a self-aware individual and has discovered that her better half lies within herself. We know women want that piece of preciousness that they can call their own and which brings meaning to their life.”

A diamond brand from the De Beers Group of Companies, each Forevermark diamond comes with the promise of being beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of the Forevermark inscription making it unique and just as special as your relationship.

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