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Ford Enhances the Style & Fun-to-Drive Quotient with Figo and Aspire ‘Sports Edition’

go to link April 24, 2017 Business Comments Off on Ford Enhances the Style & Fun-to-Drive Quotient with Figo and Aspire ‘Sports Edition’ 232 Views

Coimbatore, April 20, 2017 – Ford India today introduced sharper and spirited ‘Sports Editions’ of hatchback Figo and compact sedan Aspire in Coimbatore, further enhancing the fun-to-drive credentials of its two popular and extremely capable models.
Ford Aspire Sports Edition - Ruby Red

Ford Figo Sports Edition with Dual Tone Colours

Mr. Narasimhan Balaji, general manager, sales- South, Ford India and other Ford officials launched the Ford Figo & Aspire Sports Editions in Coimbatore
Featuring a dozen design and performance enhancements, the Figo Sports Edition will be available across dealerships (ex-showroom Coimbatore) at INR 735,059 (1.5 Diesel Titanium) and INR 643,764 (1.2 Petrol Titanium). The Ford Aspire in Sports Edition is priced at INR 774,957 (1.5 Diesel Titanium) and INR 663,307 (1.2 Petrol Titanium).

“Fresh, dynamic, spirited & sporty, the new Sports Editions of Figo and Aspire are all set to take customers on an exhilarating ride and deliver the real fun-of-driving,” said Mr. Narasimhan Balaji, general manager, sales- South, Ford India.

“Since their launch, both Figo and Aspire have set new benchmarks in the segment – from the maximum airbags-on-offer to lowest cost of service*. The launch of Sports Editions is yet another stride in our commitment to introduce products that customers want and value and will help us further strengthen our position in in the segment and industry at large.”

Fun-to-drive spirit
True to Ford’s commitment to driving enthusiasts, the Figo & Aspire Sports Editions are engineered to offer precise, agile and responsive steering, and stable, predictable handling.

The sporty, trendy update – featuring a tuned suspension, bigger & wider 15-inch alloy wheels– enhances the fun-to-drive character of the two popular Ford models. It adds to the Figo and Aspire Sports Editions’ sophisticated ride quality.

A rear spoiler has been added to the Figo Sports Edition to improve aerodynamics for a more refined performance.

Both the models are available with a choice of two powertrains — 1.2l TiVCT petrol engine, generating a peak power of 88 PS and fuel efficiency of 18.12 KM/l and 1.5l TDCi diesel engine that generates class-leading power of 100 PS and fuel efficiency of 24.29 KM/l.

The engines will be paired to a smooth, five-speed manual transmission.

Leading on Safety & smart technology
The Figo and Aspire Sports Edition make driver and passenger safety a top priority and will be equipped with dual front driver and passenger airbags, along with ABS and EBD as standard.

The Sports Edition cars will also feature MyFord Dock — a first-in-class feature, offering drivers a unique solution for storing, mounting and charging mobile phones, MP3 player, and satellite navigation systems, and for integrating these devices into the car’s entertainment system. When not in use, the dock can be closed out of sight.

Sporty, Elegant and Efficient Design
Both Ford Figo and Aspire Sports Edition boast of an aggressive, impressive look. Sharp, fresh exterior changes on the two models, include sporty grille, black inset on headlamp bezel and smart, dynamic graphics on the sides and rear.

An all-new black honeycomb grille across Figo Sports Edition further enhances the bold and trademark trapezoidal grille. The dual-tone exterior with a contrasting black painted roof, all-new black alloys and outside rear view mirrors (ORVMs) enhance the hatchback’s sportier stance. The Aspire Sports Edition also dons a new grille with smart black painted bars.

Intelligent Interiors
The sophisticated exterior theme across Sports Edition extends inside with sporty all-black interiors – from inner door handles to the centre console. All occupants inside Figo and Aspire Sports Editions will notice exceptional levels of craftsmanship, with colors and materials carefully selected by Ford designers to create a refined and premium environment.

The Ford Figo Sports Edition seats will don impressive red stitching while Aspire Sports Edition’s cabin will feature sophisticated fog grey stitching. The steering is leather wrapped and uses contrasting coloured seams.

Both the cars will continue to offer unmatched storage with 20 unique spaces.

Thanks to a powerful automatic climate control system, passengers continue to enjoy the all black interior space in even greater comfort. Featuring the high-efficiency compressor and condenser, the air conditioner can bring the cabin of a vehicle that has been sitting in the hot sun to below 25 degrees in less than 15 minutes, faster than any of its competitors.

The Ford Figo and Aspire Sports Editions will be available in five^ and seven exciting colours respectively ranging across Ruby Red^, Sparkling Gold^, Oxford White^, Tuxedo Black^, Deep Impact Blue, Ingot Silver^ and Smoke Grey.

The Figo and Aspire Sports Edition is built in Sanand, Gujarat.

An independent Spare Parts Price Survey by India leading auto magazine, Autocar India, ranked Ford to be among the most affordable against the competition, thus making it for a perfect end to an eventful year

follow About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provide innovative solutions to nearly every Ford locations around the world — in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India.
For more information, visit www.india.ford.com

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