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Equitas Small Finance Bank partners with Chennai Super Kings; launches Yellow Army Savings Account



Equitas Small Finance Bank, the first private sector bank from Tamil Nadu post-Independence, today announced the launch of ‘Yellow Army Savings Account’ in commemoration of the official sponsorship for Chennai Super Kings.

Equitas Small Finance Bank inked a three-year deal with Indian Premier League franchise Chennai Super Kings (CSK) and would be the Retail Banking Partner. As part of the association, the jerseys of CSK players would carry Equitas Small Finance Bank logo on the lead arm and back of the helmet and cap.

CSK Players Dwayne Bravo and Murali Vijay unveiled the first of its kind exclusively designed Yellow Army debit card with images and illustrations of Mahindra Singh Dhoni, Suresh Raina, and Ravindra Jadeja.

Speaking on the new association, Mr. Sanjeev Srivastava, President and Country Head – Branch Banking, Liabilities, Products and Wealth Management Equitas Small Finance Bank said “All Chennaites are super excited with CSK coming back from this season. CSK stands for super fun and Equitas stands for Fun Banking. We have created a Yellow Army Savings Account which is designed to give great thrill to all CSK fans and enhance the cricket fever and expect thousands of CSK fans to benefit by opening Yellow Army Savings Account”

Elaborating further on the benefits of the savings account, Mr. Srivastava said that the account will fetch an interest rate of 6% p.a. for balance below 10 lakhs & 6.5% p.a. interest rate on balance above 10 lakhs. The average quarterly balance requirement will be at Rs. 10,000.

The Yellow Army VISA Debit Card comes with personal accident cover of up to Rs. 5 lakhs, air accident cover of Rs. 30 lakhs, and lost Card liability up to Rs. 25,000/- which are the other benefits that come with this account. Customers can also avail exclusive offers on movie ticket booking, food, entertainment & lifestyle and earn reward points for all purchases.

The account comes with a specially designed welcome pack that would have a miniature bat, Wrist Band, Whistle and choice of VISA Signature or Platinum Debit Card with player images.

On partnership with Equitas Small Finance Bank, Mr. K.S. Viswanathan, CEO, Chennai Super Kings said, “We are delighted on partnering with Equitas Small Finance Bank, the first private sector bank from Tamil Nadu post-Independence. Equitas with 392 banking outlets spread across 13 states will enable CSK fans across the country to carry their favorite players in Debit Cards on opening the Yellow Army Account. The account holders will also be entitled of up to 15% discount on purchase of merchandise from CSK website.”

The Yellow Army Savings Account can also be opened online either by visiting www.equitasbank.com or www.chennaisuperkings.com and get the specially designed welcome pack delivered at doorstep post completion of Full KYC and Average Quarterly Balance Requirement.

About Equitas Small Finance Bank Limited (ESFBL):

Equitas Small Finance Bank Limited is a Small Finance Bank (SFB), licensed by Reserve Bank of India under Section 22 of the Banking Regulation Act, 1949 to carry on the business of Small Finance Bank. The Bank commenced the business of SFB on September 5, 2016. It is the first Private Sector Bank from Tamil Nadu to commence operations post Indian Independence.

ESFBL, with pan India operations, is focussed on providing financing solutions for individuals and micro and small enterprises (MSEs) that are underserved by formal financing channels while providing a comprehensive banking and digital platform for all.

True to its tagline – “Fun Banking”, the bank offers customized savings products with a focus towards giving children, youth, families, and entrepreneurs across India, a new and a fun way to bank.

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