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Dyson: UK’s leading technology company launches its latest product line-up in India

New Delhi,  February, 2018:Dyson, the global technology company and developer of high-performance machines, today announced the launch of its latest products in India.It also officially opened doors to the country’s first Dyson Demo store in DLF Promenade Mall, New Delhi. Dyson will invest more than INR 1200 crores in India over the next five years, having received its license for Single Brand Retail Trade in 2017 through the 100% FDI route.

Founded by British inventor and entrepreneur, Sir James Dyson OM, Dyson has brought its latest ‘problem solving’ technology to India; including its cord-free vacuum cleaners (Dyson V7 &V8 range),revolutionary hairdryer (Dyson Supersonic™), and its range of intelligent air purifiers (Dyson Pure Cool™ Link).

Speaking at the launch event today, Jake Dyson, Chief Engineer and member of the Dyson Board, said, “We are pleased to bring our latest technology to India. Dyson engineers have spent time undertaking research in homes across India to under stand how our technology can help solve problems. We are launching a range of products, using our patented technology, which we believe will bring meaningful benefits.”

Describing Dyson’s problem-solving approach to developing technology, he said, “Dyson engineers always start with science and technology: we harness this to improve products, make them exciting and pleasurable to use. We encourage our engineers to have a fearless approach to experimentation and failure in order to make discoveries and develop products with levels of performance that no-one has experienced before.”

The Dyson Demo Experience

The first company-owned Dyson Demo store has opened today at DLF Promenade mall in Vasant Kunj, New Delhi.Dyson will quickly expand, opening a total of 20 stores in the country.

Dyson puts its technology, products and customers at the core of its business. The Dyson Demo stores are designed to encourage people to pick up, test, and understand Dyson technology. Interactive demonstrations bring the science at the heart of its machines to life; Dyson experts are available to explain products and provide recommendations to best suit customers’ lifestyles.An in-store salon offers complimentary styling appointments with the Dyson Supersonic™ hair dryer.

In addition, Dyson will make its machines available through its new Dyson India website, and has partnered with Amazon India. With its online channels, Dyson will initially cover Delhi, Mumbai and Bengaluru, and will expand to other metros across the country over the course of the year.

In a global first for Dyson, it is launching concierge in-home services in India, which will offer customers the complete experience of Dyson’s revolutionary products in the convenience and comfort of their homes. The service will begin in Delhi and Gurgaon and expand to the complete Delhi-NCR region, Mumbai and Bengaluru this year.

 Dyson Technology

High performance and versatility: Dyson Cord-free vacuums

Built on 15 years of motor and battery expertise, and over twenty five years of expertise in high performance cyclones, the Dyson V8 cord-free vacuum cleaner doesn’t just clean the floor. It quickly transforms between handheld and stick modes to clean down low, up high and everywhere in-between: marble floors, carpets, sofas, even the car.

15 cyclones, arranged across two tiers, work in parallel to capture and separate fine dust and debris from the airflow – flinging it into the clear bin. The latest Nickel Cobalt Aluminium batteries combined with the patented Dyson digital motor, which spins at up to 110,000 rpm, give Dyson’s cord-free vacuums their powerful, fade-free suction and versatility.

The Cord- Free vacuum cleaners are available in three variants – the Dyson V7 Animal, the Dyson V8 Animal+ and the Dyson V8 Absolute+.

Revolutionary hair care:Dyson Supersonic™ hair dryer

Traditional hair dryers can be heavy, bulky and difficult to maneuver. They can also blast air at high temperatures, which can cause extreme heat damage. Dyson engineers set out to rethink the hair dryer.

The Dyson Supersonic™ hair dryer uses a fast and focused airflow, which ensures quickdrying. It is engineered for balance in the hand, is quiet, and intelligently controls the temperature to help protect hair from extreme heat damage.

The Dyson Supersonic™ hair dryer is powered by the patented Dyson digital motor V9, created in-house, specifically for this machine. It is Dyson’s smallest, lightest, and most advanced digital motor. Many conventional hair dryers have the motor in the head of the machine. Because the Dyson digital motor is engineered to be powerful yet compact, it is small enough to be positioned in the handle.

The Supersonic™ hair dryer is available in the Iron/ Fuschia color combination. In addition, consumers will be able to purchase a special edition Tan Leather Gift Box Bundle designed by James Dyson.

Intelligent, Connected purifiers:  Dyson Pure Cool Link™ Air Purifier (Tower and Desk version)

Dyson’s intelligent Air Purifiers help combat indoor air pollution and allergies using Dyson’s patented Air Multiplier™ technology and a 360° Glass HEPA filter. The purifier captures 99.95% of potentially harmful particles as small as 0.1 microns[1]– trapping them in the filter and eradicating them from the air you breathe at home. Sensors inside the machine automatically detect changes in conditions, before adjusting airflow to maintain the target air quality.  Available for iOS and Android platforms, the Dyson Link App enables users to remotely monitor the indoor air quality and change the settings.

The Pure Cool Link purifiers are available in Iron/Blue and White/ Silver colours.

Notes to editors:

The newly launched Dyson’s range of products will be available at the Dyson flagship store at Level One, DLF Promenade Mall, Vasant Kunj, as well as on and Amazon India.


Product Price
Dyson Pure Cool Link™ Air Purifier (Tower) INR 39,900
Dyson Pure Cool Link™ Air Purifier (Desk) INR 34,900
Dyson V7 Animal™ Cord-Free Vacuum INR 32,400
Dyson V8 Animal+™ Cord-free Vacuum INR 36,400
Dyson V8 Absolute+™ Cord-free Vacuum INR 39,900
Dyson Supersonic™ Hairdryer INR 27,900

About Dyson:

Dyson was founded in 1993 by Sir James Dyson, who remains at the helm of the company.  From its beginnings in cyclonic vacuums, Dyson’s portfolio has grown to include battery enabled and autonomous vacuum cleaners, hair dryers,lighting, heating and cooling fans, humidifiers, air purifiers and hand dryers, which are exported from the UK and sold in 83 markets globally. Dyson holds 7,500 patents worldwide and is focused on combining hardware, software and algorithms to make intelligent machines which understand their environment and how to improve it.

“We solve the problems others ignore. We engineer better technology and then explain why ours is better. The impossible spurs us on.”Sir James Dyson OM, Founder and Chairman of Dyson

Headquartered in Malmesbury, UK, Dyson is a family business employing 10,000 people globally. One third of its people are engineers and scientists.Dyson has 40 live university partnerships developing early stage technologies, including a joint robotics lab with Imperial College London, and a Chair of Fluid Mechanics at University of Cambridge. Dyson has pledged £2.5bn to the development of a battery electric vehicle which it will reveal in 2020.

The US and Japan are Dyson’s largest markets and Asia is the fastest growing region; Dyson is one of the fastest growing technology companies in Europe.

About the James Dyson Award:

The James Dyson Award runs in 23 countries and encourages young engineers to develop problem solving inventions that challenge convention. The best inventions are simple and practical yet provide a solution to a real world problem. A national winner is selected for every country the award runs in, before going through to the final phase where the international winner is chosen by James Dyson. The prize at stake: £30,000 (INR 25,00,000).

The James Dyson Award launched in India in 2017 and Indian student participants impressed the international judges with 3 out of Top 20 entries being from India. Maattam, Eco-friendly Faucet and Saviour were shortlisted in top 20. The 2018 James Dyson Award opens for entries on 27th March 2018.

About Jake Dyson:

Jake joined the Dyson board as a Non-Executive Director in 2013; and in 2015 his business, Jake Dyson Light, joined forces with Dyson, and he became a full-time Executive Board Director at Dyson, and has since taken up his role as Chief Engineer.

Jake studied industrial design at Central St Martins in London, and worked as a designer in the retail sector after graduating. In 2004, he set up his own London-based company inventing, manufacturing and selling LED lighting, intended to overcome the shortcomings associated with existing lights. Jake and his team brought two new product families into the Dyson business – CSYS task lights and Cu-BeamTM suspended lights.

Jake continues to develop lighting products, while also being responsible for Dyson’s future strategy and technology development. As the eldest son of James Dyson, Jake has first-hand understanding of how family ownership enables investment in R&D over long time frames –he has grown up alongside Dyson.

About John Churchill:

John is Dyson’s Vice President for Floorcare& Robotics category. He is responsible for the development of the cord-free product family from concept to mass production across our global design and development sites.His responsibilities span the entire product range and include Design Management and Design Engineering Development, alongside cross-team collaboration with the technical and business functions such as Operations, Quality and Marketing.

John graduated with a BSc in Industrial Design from Brunel University and joined Dyson as a graduate design engineer in 2001. He has since developed over 50 products and technologies across the Floorcare, Environmental control, Hand-dryers and Robotics categories. In 2006, John completed the launch of the Dyson Airblade™ hand dryer working on the project as Design Manager from early concept through to production. He then worked on the 2nd generation of handheld products before taking on as Head of Product Development for the Cylinder Category in the UK in 2010.

or more details, please visit: For further information, please contact:

Dyson India:

Tripti Dahiya

+ 91 9811216022                  +

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