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Dulux introduces DuluxWeathershield Flash – An All-Weather Protector with Faster Painting Process

Coimbatore : AkzoNobel, the leading global paints and coatingscompany, today introduces DuluxWeathershield Flash. A premium quality exterior paint that combines primer and paint (topcoat) in one, it quickens the painting process while maintaining its trademark superior all-weather protection.

Introducing the product,David Teng, General Manager, Decorative Paints, South Asia Cluster, AkzoNobel Indiasaid, “At AkzoNobel India, innovation has always been at the forefront of product our formulation. DuluxWeathershield Flashis one such endeavor towards providing a unique and best-in-class product.An acrylic waterbased paint, DuluxWeathershield Flashis an entire exterior paint system designed as a two-coat system offering higher efficiency, while delivering the same superior all-weather protection as the conventional three-coat system. Without the need for a primer and hence one less coat to apply, homeowners can achieve faster results, gaining 30% time savings. This translates to as much as 30% increase in productivity compared to the conventional system. ”

Dulux Weathershield Flash’s unique High Bond technology delivers the benefits of primer and paint at the same time, allowing homeowners to save time during painting, while also retaining quality. The perfect synthesis between primer and paint comes from harnessing their best properties and configuring the right balance within one formulation.

Eco-certified as low in volatile organic compounds (VOC) and has no added heavy metal, alkylphenol ethoxylates (APEO) or formaldehyde, Dulux Weathershield Flash also contains the following Weathershield Technologies:

• Algae & Fungus Guard – prevents damage from alkali and fungus attacks
• Alkali Guard – protects against damage caused by alkali salts
• Dirt Guard – actively resists dirt and dust
• SunReflect – Heat from sunlight is reflected to reduce exterior wall surface temperature by up to 5oC, thus keeping interiors cooler

Dulux’s award-winning Weathershield range is all about protection from external elements, ensuring that building exteriors look good and stay looking good long into the future. Not only does the range feature advanced technological innovations that aim to improve consumers’ lives, it is also constantly developed with a sustainability mindset, enabling users to save time and energy, and in the process, protect the planet we live in.

Sustainability is at the core of AkzoNobel’s business strategy, and the brand is committed to driving innovation and delivering more value from fewer resources. The brand has also been ranked #1 on the Dow Jones Sustainability Index (DJSI) for four consecutive years, and has made further commitments to be carbon neutral and use 100% renewable energy by 2050.
Designed to give the best in speed, quality and durability, DuluxWeathershield Flash is a versatile paint film with strong adhesion to walls that will give the home of your dreams the ultimate all-weather protection, as well as ensuring that your humble abode will stay beautiful with its exterior walls looking as good as new.

About AkzoNobel India:
AkzoNobel creates everyday essentials to make people’s lives more liveable and inspiring. As a leading global paints and Coatings Company and a major producer of specialty chemicals, we supply essential ingredients, essential protection and essential colour to industries and consumers worldwide. Backed by a pioneering heritage, our innovative products and sustainable technologies are designed to meet the growing demands of our fast-changing planet, while making life easier. Consistently ranked as a leader in sustainability, we are dedicated to energising cities and communities while creating a protected, colourful world where life is improved by what we do.

AkzoNobel India has been present in India for over 60 years and is a significant player in the paints industry. In 2008, the company became a member of the AkzoNobel Group. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Interpon. With employee strength of close to 1,900, AkzoNobel India has manufacturing sites, offices and a distribution network spread across the country. All manufacturing facilities have a state-of-the art environmental management system. Its commitment to Health, Safety, Environment & Security (HSE&S) has been among the best in class globally, with due care being taken to protect the people and the environment

Safe Harbour Statement:

This press release may contain statements which address such key issues as AkzoNobel’s growth strategy, future financial results, market positions, product development, products in the pipeline, and product approvals. Such statements should be carefully considered, and it should be understood that many factors could cause forecasted and actual results to differ materially from these statements. These factors include, but are not limited to, price fluctuations, currency fluctuations, developments in raw material and personnel costs, pensions, physical and environmental risks, legal issues, and legislative, fiscal, and other regulatory measures.



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