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CEAT launches Gripp X3– Everlasting Grip Tyres for motorcycles in India

Chennai, October 2018: Leading Indian tyre manufacturer CEAT Ltd today, announced the launch of its new range of Gripp X3 – Everlasting Grip tyres that cater to the motorcycle segment in India. It is a first of its kind product that has been launched pan India. The core benefit of Gripp X3 is its ‘Everlasting Grip’ which means that the tyre continues to maintain the same level of grip on the road, throughout its lifetime. In the initial phase of the launch the tyres will be available for 100 cc – 125 cc motorcycles. The tyre will soon be available for 150cc+ bikes.

CEAT Gripp X3 tyres are precisely designed to provide a safer riding experience to the bike rider. The tyres deliver an everlasting grip with the help of Dual Compound Technology. Whether the tyre is new, partially worn out or old, the traction of the tyre on the road remains the same. The tread area of the CEAT Gripp X3, features dual rubber compound. This Dual Compound construction ensures that despite the tread wear, the tyre continues to grip the road with the same effectiveness as that of the new tyre. This Everlasting Grip action is effective even up to 80% tyre wear, thus providing complete confidence and safety to the rider throughout the lifetime of the tyre.

Commenting on the launch, Mr. Nitish Bajaj, Sr. Vice-President, Marketing, CEAT Ltd said “We are pleased to announce the launch of CEAT Gripp X3 – Everlasting Grip Tyres in India. With these tyres, we hope to create a new benchmark in the motorcycle tyre space. CEAT has once again delivered on its vision of making mobility safer and smarter every day, through Gripp X3. Gripp X3 effectively addresses the consumer pain point of reduced tyre grip as the tyre wears out and becomes old. With the Everlasting Grip feature, the rider can now remain confident of riding on varied road terrains, no matter how new or old his tyre is. With an exceptional long lasting grip, we are sure the new range of Gripp X3 tyres will become the first choice for the consumers seeking superior grip that lasts a long time.”

CEAT Gripp X3tyres are available with authorized CEAT Shoppes, CEAT dealers and distributors at key markets across the country.

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