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CEAT introduces Securadrive Tyres for Hyundai Verna

National/Chennai,  September 2017: CEAT Limited, a leading Indian tyre manufacturer launches a new range of tyres ‘CEAT Securadrive’, especially designed for Hyundai Verna. These tyres are used for new Hyundai Verna model to ensure safer and comfortable drive at high speeds.

‘CEAT Securadrive’ tyres have wide longitudinal grooves and chamfered shoulder blocks for effective braking, strong grip and control of the vehicle even on wet roads. The computerized optimum pitch noise helps in lowering the vehicle clattering sound. . Additionally, the use of a new generation compound benefits with superior control at higher speeds while ensuring safety of the driver.

In comparison with other benchmarked popular tyres, ‘CEAT Securadrive’ has proven better in two of the critical parameters i.e., dry – brake performance and overall noise. The overall performance has been a level up than the existing leading tyres in the segment.

Commenting on the tyres, Nitish Bajaj, CEAT Vice President -Marketing, said: “It has been a pleasure to be associated with Hyundai Verna, as the vehicle truly tests the limit of the tyre. We are glad to deliver tyres as per Hyundai’s expectations of high power speed while maintaining safety of the passenger and driver on a priority. Our objective has always been to produce best in class solutions for our customers making their travel safer and smarter, and this is one more such effort in the same direction.”

About CEAT Ltd (www.ceat.com):
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

About RPG Enterprises (www.rpggroup.com):
Mumbai head-quartered RPG Enterprises is one of India’s largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs.22,000 crore.

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