More men than ever before are venturing to spas and Beverly Hills is creating customized, unique treatments for its male clients.
“The 2016 U.S. Spa Industry Study showed that 77 percent of all resort/hotel spas offer male specific packages,” says Lynne McNees, President of the International SPA Association. “The number one reason they visit spas is to reduce stress. They’re looking for a place to relax and escape their day-to-day lives.”
Debra Koerner, co-founder of Well Would Group, a spa consultancy firm, has seen the increase as well, noting: “Men are becoming more open to the spa experience because they recognize the value of taking better care of themselves.”
Beverly Hills’ boasts a higher concentration of extravagant spas than anywhere else in Southern California and men have a variety of spa experiences to choose from, including, and not limited to:
Spa Montage at Montage Beverly Hills is proud to offer unique treatments designed to restore and rejuvenate the mind and body. Ranging from short treatments for those who need a quick fix, to more luxurious, extensive care packages, the spa provides a range of choices. Male clients can enjoy combination treatments such as the Gentlemen’s Ultimate Escape that includes a 60-minute customized Gentlemen’s Facial and a 60-minute massage that targets sore muscles.
Tailored to the specifics of male skin and their daily ritual, The Beverly Hilton’s Aqua Star Babor Beauty Spa offers two treatments particularly suited to men — the Vital Active Boosting Facial which offers cleansing, clarifying and boosting energy and the Vital Active Relaxing Back Massage that loosens tight muscles while increasing blood circulation — are sure to provide liveliness and enhanced energy. The treatments are guaranteed to revive even the most tired of bodies as well as refine, exfoliate and purify men’s skin.
La Prairie Spa at Waldorf Astoria Beverly Hills that opened in June, designed their extensive menu to offer treatments that are customizable for all. They’ve found that popular treatments like the Waldorf Astoria Massage, which comes with a choice of customized aromatherapy oils and finishes with the sounds of Tibetan chimes, and the Swiss Cellular Anti-Aging Facial, designed to plump the appearance of fine lines, are especially well-tailored, and well-received by their male guests.
“In Beverly Hills, we have seen an interesting evolution in spa preference from men over the last several years. We’ve moved away from sports or hot stone massages and are seeing men come in for treatments that are specifically crafted for anti-aging,” says Vivian Henein, Director of The Spa at Beverly Wilshire, A Four Season Hotel.
“Our spa menu does feature a section for men, which has been designed for those who may be less familiar with the spa experience, and looking to dip their toes in the water. Our male regulars will come in for a Custom Contour or Natural Time Reversal Facial, and like all of our treatments at Beverly Wilshire, A Four Seasons Hotel, we customize it to the individual.”
The Spa on Rodeo, which has a partnership with the Luxe Rodeo Drive Hotel, provides ways to turn the clock backward and offer rejuvenation to guests. The spa offers facial skin treatments, massages and manicure-pedicure combinations for men. The Revival treatment, a powerful age-management facial, incorporates enzyme blends sure to strengthen and revive all skin types.
About Beverly Hills
Beverly Hills is one of the world’s most sought-after locales. Centrally located in greater Los Angeles, Beverly Hills is a premier holiday and business travel destination, with beautiful weather year-round, acclaimed full-service and boutique hotel accommodations, superb dining, and unrivalled shopping. Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability. Learn more at www.lovebeverlyhills.com or on Facebook, Twitter and Instagram.